{"id":15767,"date":"2012-09-26T15:11:10","date_gmt":"2012-09-26T14:11:10","guid":{"rendered":"http:\/\/rinf.com\/alt-news\/?p=15767"},"modified":"2012-09-26T15:11:10","modified_gmt":"2012-09-26T14:11:10","slug":"google-to-use-renewable-wind-energy","status":"publish","type":"post","link":"https:\/\/rinf.com\/alt-news\/environmental-news\/google-to-use-renewable-wind-energy\/","title":{"rendered":"Google to use renewable wind energy"},"content":{"rendered":"

David Pomerantz<\/a> |<\/p>\n

When\u2019s the last time you felt really good about something a corporation has done for the environment?<\/p>\n

If you\u2019re like me, it\u2019s probably not recently. Big companies usually grace Greenpeace\u2019s blog for destroying the environment.<\/p>\n

Today though, we can feel good about at least one company\u2019s actions:\u00a0Google announced<\/a>\u00a0that it is purchasing 48 megawatts of clean, renewable wind power for its data centre in Oklahoma, USA. That\u2019s enough clean energy to power a small city!<\/p>\n

Google\u2019s announcement shows what the most forward-thinking, successful companies can accomplish when they are serious about powering their operations with clean energy.<\/p>\n

To power its Oklahoma data centre \u2014 one of the facilities responsible for bringing you your Gmail, Docs, and Google search results \u2014 Google faced a local electricity mix of over 50% coal power. But as one of the major electricity customer in the state, Google worked with the local utility to secure a new supply of renewable wind energy.<\/p>\n

As Google powers more of its data centre fleet with clean energy, it sends a signal to other Internet companies and electric utilities around the world that renewable energy is not only possible, but is simply smart business in the 21st-century economy.<\/p>\n

As highlighted in this week’s New York Times series \u201cThe Cloud Factories<\/a>\u201d, the energy demand of our Internet use does have real-world impacts, but Google has shown that those impacts can be positive, not negative, if they bring us more clean energy.<\/p>\n

The Internet can be the engine that drives our economies toward a true clean energy future if other companies follow Google\u2019s leadership.<\/p>\n

Unfortunately, many technology companies are falling into the same old 20th<\/sup>-century mold of being part of the environmental problem. One of Google\u2019s main competitors in the search, email and cloud arenas is Microsoft, and Google\u2019s announcement today only sharpens the contrast between the two companies\u2019 energy use.<\/p>\n

While both Google and Microsoft have committed to being “carbon neutral,” unlike Google,\u00a0Microsoft has yet to significantly invest in clean energy<\/a>, instead continuing to build data centres attached to dirty sources of electricity like coal and nuclear power. While Google is doing something to clean up its energy supply, Microsoft has sought to mask its dirty energy supply with carbon offsets and renewable energy credits. If Microsoft wants environmentally-minded customers to choose Bing, Outlook and its Microsoft Office cloud, it needs to follow Google\u2019s lead and invest in renewable energy.<\/p>\n

Add your name to the hundreds of thousands of people<\/a>\u00a0who are calling for Microsoft and other technology leaders to follow Google\u2019s lead, so we can know that our Internet use is part of our energy solution, not the problem, and have more days like today where we feel good about a company doing the right thing.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

David Pomerantz | When\u2019s the last time you felt really good about something a corporation has done for the environment? If you\u2019re like me, it\u2019s probably not recently. Big companies usually grace Greenpeace\u2019s blog for destroying the environment. Today though, we can feel good about at least one company\u2019s actions:\u00a0Google announced\u00a0that it is purchasing 48 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,18],"tags":[],"class_list":{"0":"post-15767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-environmental-news","7":"category-latest-news"},"_links":{"self":[{"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/15767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=15767"}],"version-history":[{"count":0,"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/15767\/revisions"}],"wp:attachment":[{"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=15767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=15767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=15767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}