How Can Guest Blogging Help Your Business?

Editor’s note: RINF supports the guest blogging community. You can submit your own post for publication on RINF here.

by Edgar Boutaric
Guest blogging is all about posting articles on other people’s site, to help your own site become more popular. This can be in the form of a link back to your site in the article or even in a resource box just below the content. But there are more advantages that are associated with guest blogging and this is what we will be looking at in this article.


Posting your article on an already established site can allow you to drive some traffic towards your own website. After having read an interesting article, people might be interested to learn more on the author and hence visit your site. And if you post your article on blog that are relevant to your business, you are surely going to get people from your target market and who may be ready to buy your product or services.

Reputation Building

By posting regularly on quality blog you can establish yourself as an authority on a given subject. Here also this will depend a lot on the quality of the articles that you post and your own experience. It is important that you write articles that are genuinely helpful for your market and that will really add value. Do not be tempted to just spun some content as this will not be useful in this case.

SEO purposes

Links from established site that have real traffic can be quite powerful when it comes to SEO (Search Engine Optimization). Usually you should be able to insert a link within the body of the article and another one in the by-line. Make sure that you make the most of these advantages in order to reap maximum benefit from your guest blogging effort. You should also make sure that you read the guest blogging guidelines of the target site well to have a better understanding of the policies.

Broaden your market

Guest blogging also allow you to expand your reach and break into new market. By posting an article on another blog this can open up access to people that are quite different from your usual target market. At the same time you might also uncover some newer strategies that might be helpful to take your business to the next level.

Social Media Benefits

Posting articles on some highly visited sites can certainly help you to become more visible on the social media scene. In most cases your article will be submitted to the Facebook fan page of the host site and also to Twitter. This can help you build brand awareness in these social platforms especially if you are new player in the field. These benefits in themselves can warrant for the use of guest blogging for your business.

Guest blogging is a useful way for businesses to make them known on the internet and also attract new clients. The positive point about this kind of activity is that it is not that expensive to do and also it will bring benefit in the long run.

Edgar Boutaric is the founder of Blog Marketing Tools where you can find a lot of resources pertaining to marketing tools and blogging in general.