May 18, 2018
Google already knows far more about you than you may realise.
Now, an internal Google video has leaked that provides an unnerving glimpse into how the firm could use that wealth on information to control your behaviour.
The video sets the scene for a Black Mirror-style future in which machines know your needs even before you do, and are able to manipulate you to follow their own agendas.
Google admits the video is ‘disturbing’, but stresses that it’s simply a thought experiment.
However, with the misuse of private data at the forefront of people’s minds following Facebook’s Cambridge Analytica scandal, the concepts outlined in the footage are likely to raise concerns.
The video was made two years ago by Nick Foster, the head of design at X and a co-founder of the Near Future Laboratory and obtained by the Verge.
- A d v e r t i s e m e n t
In it, he imagines being able to nudge users towards their goals using data collected on their devices.
This article was posted: Friday, May 18, 2018 at 8:29 am