December 29, 2017
Following a strong backlash for conceding they reduced the processing speed of aging iPhones, Apple apologized to customers and lowered the price of the out-of-warranty battery replacements by $50.
The tech giant is currently facing nine lawsuits in relation to how the company handles the power management of its batteries in older iPhones.
In response, the company sent a letter to customers Thursday, attempting to clear up what it said were some “misunderstandings” about the issue.
“We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process,” Apple said. “We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue.”
The company added they have never, and would never, do “anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”
“Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” the letter continued.
Apple went on to explain that the rechargeable batteries in older iPhones are “consumable components,” which become less effective through a “chemical aging process.” The company said the aging process, as well as the way the device is used, are the only reasons that the batteries ability to hold a charge diminishes.
“These are characteristics of battery chemistry, common to lithium-ion batteries across the industry,” the company said.
The multinational tech behemoth advised customers to replace their old batteries with new ones, promising to reduce the price of an out-of-warranty battery replacement for an iPhone 6 or later from $79 to $29 starting late January. The deal would be ongoing through December 2018, it…