Editor’s note: It did not take long for L’Oreal’s ridiculous hair care marketing campaign to implode. Just yesterday, Red Ice posted a laudatory article from the Huffington Post that endorsed Amena Khan, L’Oreal’s newly fired hijab-wearing spokesmodel, in glowing terms. It was posted without commentary because its stupidity and subversive nature was so obvious. It is amazing that a hair product marketing strategy featured a Muslim model who did not even show her hair. Without citing any statistical analysis, we would also wager that the vast majority of women who use L’Oreal products are White. As far as L’Oreal and its allied advertising firms were concerned, these glaring idiocies were perfectly fine. What is rather telling, however, is that Khan’s criticism of both Gal Gadot and Israel was absolutely unacceptable. Everything else was fine. Indirect subversive critiques of White Western culture are encouraged, but criticizing Israel, now that’s beyond the pale. Mundilfury.
A woman who appeared in a recent L’Oreal UK ad campaign for hair care products has stepped down after she received criticism for a series of anti-Israel tweets in 2014.
Writing on Twitter on Monday, Amena Khan, a social-media activist, wrote that she regrets the tweets she posted and will be leaving the campaign because of the backlash.
“I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused,” she…