{"id":8280,"date":"2010-09-28T18:17:11","date_gmt":"2010-09-28T17:17:11","guid":{"rendered":"http:\/\/rinf.com\/alt-news\/?p=8280"},"modified":"2014-02-25T12:54:05","modified_gmt":"2014-02-25T12:54:05","slug":"are-we-moving-towards-an-seo-utopia-in-2011","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/webmasters\/are-we-moving-towards-an-seo-utopia-in-2011\/","title":{"rendered":"Are we moving towards an SEO utopia in 2011?"},"content":{"rendered":"

Guest post by Ross Hudgens from Billy’s Savings Club<\/a> | <\/p>\n

\"\"<\/a> Google recently released Google Instant. It\u2019s yet to be seen if adoption hits expectations for big brother or how the long-term effects of Instant will affect SEO, but for now, what\u2019s important is that the algorithm seems to be continuing to evolve, and, as SEOs and webmasters, we have to pay attention.<\/p>\n

But what I say, and think we should notice \u2014 is that we\u2019re getting close to an algorithmic paradise.<\/p>\n

What? A paradise? What I mean by a \u201cparadise\u201d is that the algorithm is hitting a stage of maturity \u2014 and that strong improvement is likely no longer possible. Similarly, a lot of recent large<\/a> uncoverings<\/a> in how Google may be approaching search results leaves me to ponder \u2014 what big advancement could come next?<\/p>\n

Google quickly seems to be moving further and further forward with geo-local results \u2014 when you input head keywords that often have geographic significance \u2014 such as \u201cmovers\u201d or \u201ctaxis\u201d \u2014 you sometimes get geographic specific results. But this isn\u2019t always, so there\u2019s clearly evidence that Google is tweaking with this portion of the algo at the moment to help return the best results. <\/p>\n

But how will this effect SEOs? Depending on how much they blend results, there\u2019s a chance the \u201cnational\u201d geo-level companies \u2014 largely lead providers \u2014 may be adversely affected \u2014 with part of their market share cannibalized. But, largely, the algo itself will remain the same. <\/p>\n

The algorithm, that, at once, is both returning great results and, also, that we seem to have pretty well figured out as it pertains to what it takes to rank<\/strong>.
\n
\nThis is what I mean by an SEO utopia<\/strong> \u2014 at a certain, oncoming point point, Google\u2019s algorithm stops being something that needs large improvement, and because of that, ranking factors largely become static, other than a few minor tweaks here or there \u2014 tweaks that we should largely ignore in our day to day. And Google is rapidly reaching that point<\/strong>. I can\u2019t remember the last time I had to redefine a search because of deficiencies in the search results. <\/p>\n

For SEOs, this means that once we reach a certain level of expertise, there is less need to worry about what\u2019s new in search and how the tweaks in the algo change things \u2014 instead, we can focus on the things that truly move the needle \u2014 like intensive link building and putting our nose to the grindstone.<\/p>\n

This can be good and bad, unfortunately. Although the focus part is true, there is also a competitive advantage a workmanlike SEO would have over the less-passionate one who ignored top SEO blogs and fell behind on algorithmic changes. At a certain point, the info will be there and everyone will catch up, and the competitive edge that comes with reading constantly will evaporate. Instead, it will shift to things like scaling SEO processes, creative link building strategies, and again, building great content.<\/p>\n

I, for one, am looking forward to it. <\/p>\n

Ross works for Billy.com as a Marketing Manager, which specializes in moving companies<\/a> and local movers<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest post by Ross Hudgens from Billy’s Savings Club | Google recently released Google Instant. It\u2019s yet to be seen if adoption hits expectations for big brother or how the long-term effects of Instant will affect SEO, but for now, what\u2019s important is that the algorithm seems to be continuing to evolve, and, as SEOs […]<\/p>\n","protected":false},"author":1213,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[518],"tags":[253],"class_list":{"0":"post-8280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-webmasters","7":"tag-seo"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/8280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=8280"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/8280\/revisions"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=8280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=8280"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=8280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}