{"id":8061,"date":"2010-09-16T13:24:45","date_gmt":"2010-09-16T12:24:45","guid":{"rendered":"http:\/\/rinf.com\/alt-news\/?p=8061"},"modified":"2014-02-25T13:11:30","modified_gmt":"2014-02-25T13:11:30","slug":"internet-marketing-vs-in-store-marketing","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/webmasters\/internet-marketing-vs-in-store-marketing\/","title":{"rendered":"Internet Marketing vs In-Store Marketing"},"content":{"rendered":"

Victoria\u2019s Secret uhh\u2026Secret \u2014 In-Store Buy vs Your Online Buy A \u201cBrand\u201d Experience<\/strong> <\/p>\n

Guest Post by Richard Harmer Brady Media Group<\/a><\/p>\n

\"\"<\/a>So, have you ever noticed why you have to walk all the way to the back of the store to pay for your new stuff? Or how bout where things are placed in the store? You see Victoria\u2019s Secret knows if you have to walk to the back to pay for your sexy Victoria\u2019s Secret stuff, you have to pass a whole bunch of other sexy Victoria\u2019s Secret stuff to get there. <\/p>\n

Ummmm, that\u2019s no accident! You see, when your senses are being filled up with sounds, sights, \u201cpinks\u201d and touches you are now going through a brand \u201cexperience\u201d. While you remain focused on your goal of those 3 panties for $20, you pick them out with ease, because those were more toward the front of the store. However, you must pass through the ENTIRE store to pay for those 3 panties. Victoria\u2019s Secret understands the likelihood of you buying more stuff goes up while you\u2019re \u201cliving\u201d the experience if you MUST pass through everything to get to the cash register. Then how can you NOT leave without smelling the perfumes while you wait in line before you buy? Smell is a POWERFUL way to fulfill an experience. So, what\u2019s my point? I\u2019m gettin there\u2026hold on\u2026! <\/p>\n

Ok, now that you feel you\u2019ve been tricked by Victoria\u2019s Secret, I\u2019m going to make you feel even more tricked! Have you ever bought anything from the Victoria\u2019s Secret website? Notice how easy it is? It\u2019s easy to navigate, easy to look around for what you \u201cneed\u201d, easy to find that bra or panty you were looking for and very easy to buy! You see the web is still very passive. For the most part if you go to the site you pretty much know what you\u2019re looking for. <\/p>\n

Victoria\u2019s Secret understands that if they make it anything like the in-store experience you\u2019ll never buy. They want you to get what you need, add to your \u201cshopping bag\u201d, maybe look around a bit at the online specials then pay\u2026ASAP! The online \u201cexperience\u201d is MUCH different. If they make you look at stuff you don\u2019t care to look at your likelihood of buying goes down. This is mainly due to the experience of how you feel while you\u2019re in the actual store. Those companies that understand this difference end up succeeding far beyond their competition, especially if they have a strong brand that borders on a \u201creligious experience\u201d. <\/p>\n

So, my point here is to PAY ATTENTION to the details of your customers\u2019 FULL experience. The difference of them buying or not buying could be very slight. Like one button too many on the Internet to purchase, or where the low cost perfume was placed in the store. Once you have your brand established and you gain a following, make it an experience all the way through, no matter the platform. Understand your buyer and WHY they do what they do! Understand your brand, its perception and WHY you\u2019re in business in the first place. <\/p>\n

Richard Harmer, Brand Strategist \u2014 Brady Media Group<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Victoria\u2019s Secret uhh\u2026Secret \u2014 In-Store Buy vs Your Online Buy A \u201cBrand\u201d Experience Guest Post by Richard Harmer Brady Media Group So, have you ever noticed why you have to walk all the way to the back of the store to pay for your new stuff? Or how bout where things are placed in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[518],"tags":[],"class_list":{"0":"post-8061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-webmasters"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/8061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=8061"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/8061\/revisions"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=8061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=8061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=8061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}