{"id":374119,"date":"2018-08-20T10:00:19","date_gmt":"2018-08-20T09:00:19","guid":{"rendered":"http:\/\/rinf.com\/alt-news\/newswire\/trump-crossing-the-black-chasm\/"},"modified":"2018-08-20T10:00:19","modified_gmt":"2018-08-20T09:00:19","slug":"trump-crossing-the-black-chasm","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/newswire\/trump-crossing-the-black-chasm\/","title":{"rendered":"Trump Crossing the Black Chasm"},"content":{"rendered":"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
\n

\u201cYou\u2019re gonna need a bigger boat\u201d<\/strong>
\u2014 Jaws<\/span><\/em><\/p>\n<\/blockquote>\n

Do you remember the Zune?\u00a0 I barely do.<\/p>\n

Do you remember the iPod?\u00a0 Silly question.<\/p>\n

The iPod changed everything.<\/p>\n

While the Zune was technically superior in nearly every way to the iPod, the iPod became a phenomenon. And then it became the iPhone and the rest was history.<\/p>\n

Why?\u00a0 Because Apple focused on how the iPod made your life better.\u00a0<\/strong><\/p>\n

In marketing there is something called \u201cThe Chasm.\u201d\u00a0<\/strong><\/em>\u00a0It\u2019s an idea put forth by Geoffrey Moore in the early 90\u2019s.\u00a0 Getting 16% market share is easy. There are nearly always one in six people who are willing to adopt the new or different thing.<\/p>\n

\"\"<\/a><\/p>\n

But, to become a social phenomenon that \u2018new thing\u2019 has to \u2018cross the chasm\u2019 by shifting the marketing message from its newness and superiority to why this \u2018new thing\u2019 will make your life better.<\/strong><\/p>\n

The message has to appeal to people\u2019s sense of shared experience and community.\u00a0 And if that shift is successful your product or message will \u2018cross the chasm\u2019\u00a0<\/strong><\/em>and see mass adoption.
\n\"\"<\/a><\/span><\/span>
\nDiscrimination and Dis…<\/a><\/span><\/span>
\nThomas Sowell<\/span>
\nBest Price: <\/span>$18.50<\/span><\/span>
\nBuy New <\/span>$17.89<\/span><\/span>
\n(as of 08:20 EDT – Details<\/span>)<\/span><\/span>
\n<\/a><\/span>
\n<\/span><\/p>\n

Conditions have to be right and the message aligned perfectly with them.
If you do your new thing will\u00a0explode in the public consciousness literally overnight.<\/em><\/strong><\/u><\/p>\n

Look at how quickly Jordan Peterson has blown up.<\/p>\n

Conditions were right for people to receive his message.\u00a0 And all it took was\u00a0the right moment for him to stand up to a virulent ideologue like Kathy Newman of the BBC to become a hero to millions.<\/p>\n

So, what does all this 16% Chasm stuff have to do with Donald Trump?<\/p>\n

After all, he\u00a0crossed the chasm<\/strong>\u00a0and won the presidency.<\/p>\n

But to destroy the Democrats and his Deep State opposition\u00a0the chasm Trump…<\/p>\n<\/div>\n

Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cYou\u2019re gonna need a bigger boat\u201d\u2014 Jaws Do you remember the Zune?\u00a0 I barely do. Do you remember the iPod?\u00a0 Silly question. The iPod changed everything. While the Zune was technically superior in nearly every way to the iPod, the iPod became a phenomenon. And then it became the iPhone and the rest was history. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[519],"tags":[],"class_list":{"0":"post-374119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-newswire"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/374119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=374119"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/374119\/revisions"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=374119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=374119"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=374119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}