{"id":350236,"date":"2018-02-28T22:33:10","date_gmt":"2018-02-28T21:33:10","guid":{"rendered":"https:\/\/rinf.com\/alt-news\/newswire\/facebook-exec-claims-trump-paid-more-for-2016-election-ads-than-clinton-rt-us-news\/"},"modified":"2018-02-28T22:33:10","modified_gmt":"2018-02-28T21:33:10","slug":"facebook-exec-claims-trump-paid-more-for-2016-election-ads-than-clinton-rt-us-news","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/newswire\/facebook-exec-claims-trump-paid-more-for-2016-election-ads-than-clinton-rt-us-news\/","title":{"rendered":"Facebook exec claims Trump paid more for 2016 election ads than Clinton \u2014 RT US News"},"content":{"rendered":"

<\/p>\n

A Facebook executive has published details on how much US presidential election candidates paid to reach potential voters on the social media platform in 2016. Critics say Trump was rewarded for provocative and divisive content.<\/p>\n

\n

READ MORE: Hillary Clinton’s election blame game zeros in on Facebook<\/a><\/strong><\/p>\n

Andrew Bosworth, the executive in charge of ads during the 2016 election, posted a chart to his Twitter feed Tuesday. \u201cAfter some discussion we\u2019ve decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads,\u201d<\/em> Bosworth wrote.<\/p>\n

<\/p>\n
\n

After some discussion we’ve decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads. This chart shows that during general election period, Trump campaign paid slightly higher CPM prices on most days rather than lower as has been reported. pic.twitter.com\/u0qgUQ02qM<\/a><\/p>\n

\u2014 Boz (@boztank) February 27, 2018<\/a><\/p><\/blockquote>\n

<\/center><\/div>\n

CPM refers to the cost per thousand impressions and it is how price is typically measured for digital ad campaigns. \u201cThis chart shows that during [the] general election period, [the] Trump campaign paid slightly higher CPM prices on most days rather than lower as has been reported,\u201d<\/em> he added.<\/p>\n

READ MORE: Kim Dotcom warns of \u2018invisible spy war\u2019 & deep state interference<\/a><\/strong><\/p>\n

Bosworth\u2019s chart covers the period from June 21 to November 8, 2016. During that time, President Donald Trump\u2019s CPM rate appears at times dramatically higher than former Secretary of State Hillary Clinton\u2019s. Earlier this month, a Wired<\/a> report suggested that Trump got a better deal on Facebook ads because his page drove more interactions, which, in turn, drove down the cost. Critics of the social media giant feared that the platform\u2019s algorithms rewarded Trump for his more provocative and divisive content. However, the chart published by Bosworth seems to show this was not the case.<\/p>\n

<\/p>\n
\n

Prices depend on factors like size of audience and campaign objective. These campaigns had different strategies. Given the recent discussion about pricing we’re putting this out to clear up any confusion.<\/p>\n

\u2014 Boz (@boztank) February 27, 2018<\/a><\/p><\/blockquote>\n

<\/center><\/div>\n

Former Trump campaign advisor Brad Parscale appeared to confirm the findings of the Wired report, tweeting that then-candidate Trump had \u201cCPMs that were pennies in some cases,\u201d <\/em>adding that Trump had been the \u201cperfect candidate for Facebook.\u201d<\/em><\/p>\n

<\/p>\n
\n

I bet we were 100x to 200x her. We had CPMs that were pennies in some cases. This is why @realDonaldTrump<\/a> was a perfect candidate for FaceBook.<\/p>\n

\u2014 Brad Parscale (@parscale) February 24, 2018<\/a><\/p><\/blockquote>\n

<\/center><\/div>\n

READ MORE: Murdered on Facebook Live: Police capture suspect after 55yo gunned down<\/a><\/strong><\/p>\n

That message was then picked up by TechCrunch contributor Kim-Mai Cutler, and her tweet was shared by Clinton, who cited the report as the reason why social media should be stringently regulated during election periods.<\/p>\n

<\/p>\n
\n

I can\u2019t believe this tweet isn\u2019t going viral. Do people not really care that Facebook may have systematically charged the Clinton campaign an order of magnitude or two more than it was charging Trump to reach American voters? (Which is not allowed in other mediums by law.) https:\/\/t.co\/S2OgxfgcGq<\/a><\/p>\n

\u2014 Kim-Mai Cutler (@kimmaicutler) February 25, 2018<\/a><\/p><\/blockquote>\n

<\/center><\/div>\n

<\/p>\n
\n

We should all care about how social media platforms play a part in our democratic process. Because unless it\u2019s addressed it will happen again. The midterms are in 8 months. We owe it to our democracy to get this right, and fast. https:\/\/t.co\/aM3pRrZW4J<\/a><\/p>\n

\u2014 Hillary Clinton (@HillaryClinton) February 27, 2018<\/a><\/p><\/blockquote>\n

<\/center><\/div>\n

Responding to the Bosworth tweets, another Wired report<\/a>\u00a0claims the Facebook executive\u2019s graphic failed to shed light on whether Trump\u2019s sensationalist ads had any effect on CPMs, as it contained no information about the content of ads on the charted days. For his part, Bosworth claims that Facebook wants to reveal more information about campaign spending on the platform, but he needs the campaigns\u2019 permission to do so.<\/p>\n

Like this story? Share it with a friend!<\/em><\/strong><\/p>\n<\/div>\n