<\/span><\/p>\n“As a result, MTS has a 36 percent increased revenue from
\ndata services, and today we see that it is also influenced by the
\nrising cost of the MTS brand in general, it proves the
\neffectiveness of our strategy,”<\/i> said vice-president of MTS
\nMarketing Vasil Latsanych.<\/p>\n
No Russian energy companies appeared on the rankings. Exxon
\nMobil (39), Shell (49), Petrol China (78), and Chevron (97) all
\nmade the top 100. Gazprom, the world\u2019s largest gas producer, at
\nnearly 10 million barrels a day, did not. Kremlin operated with a
\nmarket monopoly, it doesn’t need a strong brand the way other
\ncompanies do. Rosneft, also an oil giant, produces more gas than
\nranked competitors, but like Gazprom, doesn\u2019t spend much on PR or
\nadvertising.<\/p>\n
The Usuals<\/h2>\n
After a rocky financial year plagued by low sales and a tax
\nevasion scandal, Apple remained the world\u2019s most valuable brand at
\n$185.1 billion, followed by its Silicon Valley neighbor Google,
\nwhich has a brand value of $113.7 billion.<\/p>\n
IBM took third place with a brand valuation of $112 billion,
\nMcDonald\u2019s took fourth ($90 billion) and Coca-Cola fifth ($78
\nbillion).<\/p>\n
McDonald’s, despite the fact that its value compared to the
\nprevious year fell by 5 percent, still remained the restaurant
\nchampion of America, beating out Starbucks, a market rival.<\/p>\n
Only a year after its initial public offering, Facebook
\ndisappointed shareholders, and valued by the survey at $21.3
\nbillion, taking 31st place.<\/p>\n
Yahoo, has just returned to the top hundred, this year taking
\n92nd place. It 2008 it had a brand value of $11.4 billion, and
\nsince then has dropped, this year at $9.8
\nbillion.\u00a0<\/span><\/p>\nToyota has overtaken BMW as the most valuable car brand.<\/p>\n
An accurate reading of Apple?<\/h2>\n
Apple shares declined sharply in January, plunging below $400
\nafter it posted its first profit decline in nearly a decade, which
\nwas followed by an 18 percent earning dip. The stock closed Monday
\non the NYSE up 2.2 percent at $442.93, still a long way from the
\n$705 peak price at the time of the iPhone 5 release in September
\n2013.<\/p>\n
While Apple is currently the most \u2018valuable\u2019 brand, its
\nvolatility can push down its market capitalization, day by day. In
\nJanuary, it contended with Exxon Mobil for the highest market
\ncapitalization, which on January 25th, surpassed it, only
\nbriefly.<\/p>\n
Apple execs are not pleased with the so-called \u2018undervaluation\u2019
\nof the stock.<\/p>\n
“It’s being valued as a predictable, value-based
\ncompany,”<\/i> former Apple CEO John Sculley said on CNBC Monday.
\n“And it’s sort of crazy to think that Apple is trading at the
\nsame P\/E as Dell.”<\/i><\/p>\n
This article originally appeared on : RT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Russia\u2019s largest bank jumped four places from last year reach spot 70, closely followed by telecommunications company MTS, which secured spot 82 in brand value rankings. Sberbank emerged as the 13th most valuable bank brand worldwide. The rankings and the figures are compiled by American market research company Millward Brown Optimor (MBO). For eight years […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[],"class_list":{"0":"post-34997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-breaking-news"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/34997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=34997"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/34997\/revisions"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=34997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=34997"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=34997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"MTS](\"http:\/\/rt.com\/files\/news\/1f\/25\/40\/00\/rian_00589178.hr.en.jpg\")
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