{"id":24831,"date":"2013-01-31T16:11:22","date_gmt":"2013-01-31T15:11:22","guid":{"rendered":"http:\/\/uk.news.yahoo.com\/hmv-live-tweets-sackings--staff-of-troubled-chain-take-to-twitter-to-liveblog--mass-executions--151122974.html"},"modified":"2013-01-31T16:11:22","modified_gmt":"2013-01-31T15:11:22","slug":"hmv-staff-live-tweet-troubled-firms-sackings","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/breaking-news\/hmv-staff-live-tweet-troubled-firms-sackings\/","title":{"rendered":"HMV staff live-tweet troubled firm’s sackings"},"content":{"rendered":"
\n

Disgruntled HMV staff today staged a different kind of ‘Twitter takeover’ – by live-tweeting from an HR meeting where staff were being sacked.<\/p>\n

The music and DVD chain went into administration last month, placing thousands of jobs and 230 stores at risk.<\/p>\n

As HMV’s administrators announced it was making 190 redundancies at its head office and distribution centres, its employees gave an indication of the firm’s troubles by live-tweeting the ‘mass execution’ sackings.<\/p>\n

A message from the @hmvtweets account on Thursday afternoon read: “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring.”<\/p>\n

Several more messages then followed to the chain’s 67,000 followers, reading: “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.<\/p>\n

\"\"Rogue: The tweets sent by HMV this afternoon (Twitter)<\/span><\/span><\/p>\n

“Sorry we’ve been quiet for so long. Under contract, we’ve been unable to say a word, or -more importantly – tell the truth.<\/p>\n

By this time the tweeter’s superiors became aware of the rogue social media activity, and some of the messages started to disappear.<\/p>\n

However, before they did, another official tweet read: “Just overheard our Marketing Director (he’s staying, folks) ask ‘How do I shut down Twitter?'”<\/p>\n

\"\"Account: The tweets were deleted soon after they appeared (Twitter)<\/span><\/span><\/p>\n

\nMinutes later, they added: “@hmvtweets these accounts were set up by an intern (unpaid, technically illegal) two years ago”<\/p>\n

Soon after the Twitter stunt, the hashtag #hmvXFactorFiring was trending on the social networking site.<\/p>\n

It remained unclear whether the tweets were genuine or if the company’s account had been hijacked, or indeed if the ‘mass execution sackings’ were taking place.<\/p>\n

Administrator for Deloitte, Nick Edwards, later said: “Since our appointment as administrators over two weeks ago, we have been assessing the financial position of HMV.<\/p>\n

“Following this review, a number of redundancies at the head office and distribution centres have been made.<\/p>\n

“Although such decisions are always difficult, it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern.”<\/p>\n<\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Disgruntled HMV staff today staged a different kind of ‘Twitter takeover’ – by live-tweeting from an HR meeting where staff were being sacked.The music and DVD chain went into administration last month, placing thousands of jobs and 230 stores at risk…<\/p>\n","protected":false},"author":1213,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[],"class_list":{"0":"post-24831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-breaking-news"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/24831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=24831"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/24831\/revisions"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=24831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=24831"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=24831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}