{"id":163278,"date":"2015-07-02T20:55:45","date_gmt":"2015-07-02T20:55:45","guid":{"rendered":"http:\/\/rinf.com\/alt-news\/?p=163278"},"modified":"2015-07-02T20:55:45","modified_gmt":"2015-07-02T20:55:45","slug":"coke-illegally-claiming-diet-soda-treatment-obesity","status":"publish","type":"post","link":"http:\/\/rinf.com\/alt-news\/latest-news\/coke-illegally-claiming-diet-soda-treatment-obesity\/","title":{"rendered":"Is Coke Illegally Claiming &#8216;Diet&#8217; Soda is a Treatment for Obesity?"},"content":{"rendered":"<p>WASHINGTON &#8211; U.S. Right to Know, a consumer advocacy group, <a href=\"http:\/\/usrtk.org\/wp-content\/uploads\/2015\/06\/cokeobesity.pdf\">sent a letter today to the U.S. Food and Drug Administration (FDA)<\/a>, asking it to stop the Coca-Cola Company from making apparently illegal claims that its artificially sweetened sodas prevent, mitigate or treat obesity.<\/p>\n<div>\n<p>The Coca-Cola Company has made apparently illegal \u201cdisease claims\u201d on at least eight occasions. Federal law and rules allow food companies to make science-based \u201chealth claims\u201d that link a product to reduced risk of a disease, but prohibit them from making \u201cdisease claims,\u201d or claims to \u201cdiagnose, mitigate, treat, cure, or prevent a specific disease\u2026\u201d In this case, there is growing scientific evidence tying artificial sweeteners to weight gain, not weight loss.<\/p>\n<p>\u201cCoke is gulling consumers into believing that artificially sweetened soda is a treatment for obesity,\u201d said Gary Ruskin, co-director of U.S. Right to Know. \u201cCoke is wrong on the facts and the FDA should stop them if they are on the wrong side of the law.\u201d \u00a0Following are three examples of how the Coca-Cola Company claims its artificially sweetened sodas prevent, mitigate or treat obesity:<\/p>\n<ul>\n<li>In the Coca-Cola Company\u2019s \u201c<a href=\"http:\/\/assets.coca-colacompany.com\/03\/74\/2939da584635b3cb62a063be1e6e\/position-on-obesity-pdf.pdf\">Position on Obesity<\/a>,\u201d the company notes that it \u201cannounced four global commitments to bring people together to help find workable solutions to address obesity,\u201d and that its lead \u201ccommitment\u201d was to \u201cOffer low- or no-calorie beverage options in every market.\u201d<\/li>\n<\/ul>\n<p>Text of today\u2019s letter to FDA is available at: <a href=\"http:\/\/usrtk.org\/wp-content\/uploads\/2015\/06\/cokeobesity.pdf\">http:\/\/usrtk.org\/wp-content\/uploads\/2015\/06\/cokeobesity.pdf<\/a>.<\/p>\n<p>The Coca-Cola Company\u2019s \u201cdisease claims\u201d for its artificially sweetened sodas are apparently illegal, but they are also probably untrue. Numerous scientific studies and literature reviews suggest that artificial sweeteners likely do not assist in weight loss and may cause weight gain.<\/p>\n<p>Examples of scientific studies suggesting links between artificial sweeteners and weight gain include:<\/p>\n<ul>\n<li>A 2013\u00a0<a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/23850261\"><em>Trends in Endocrinology and Metabolism<\/em>\u00a0review article<\/a>\u00a0finds \u201caccumulating evidence suggests that frequent consumers of these sugar substitutes may also be at increased risk of excessive weight gain, metabolic syndrome, type 2 diabetes, and cardiovascular disease,\u201d and that \u201cfrequent consumption of high-intensity sweeteners may have the counterintuitive effect of inducing metabolic derangements.\u201d<\/li>\n<\/ul>\n<ul>\n<li>A\u00a02014 <a href=\"http:\/\/www.ncbi.nlm.nih.gov\/pubmed\/25231862\">study published in\u00a0<em>Nature<\/em><\/a>\u00a0found that \u201cconsumption of commonly used NAS [non-caloric artificial sweetener] formulations drives the development of glucose intolerance through induction of compositional and functional alterations to the intestinal microbiota\u2026.our results link NAS consumption, dysbiosis and metabolic abnormalities\u2026.Our findings suggest that NAS may have directly contributed to enhancing the exact epidemic that they themselves were intended to fight.\u201d<\/li>\n<\/ul>\n<p>\u201cCoke\u2019s claims that its artificially sweetened sodas treat obesity are probably false,\u201d Ruskin said.<\/p>\n<p>The Coca-Cola Company <a href=\"http:\/\/productnutrition.thecoca-colacompany.com\/\">manufactures many artificially sweetened sodas<\/a>, including Diet Coke, Coca-Cola Zero, Coca-Cola Cherry Zero, Coca-Cola Vanilla Zero, Diet Barq\u2019s Beer, Fanta Orange Zero, Mello Yello Zero, Sprite Zero, Fresca, Pibb Zero, Seagram\u2019s Diet Ginger Ale and Tab.<\/p>\n<p>On <span class=\"aBn\"><span class=\"aQJ\">April 9<\/span><\/span>, U.S. Right to Know asked the\u00a0Federal Trade Commission\u00a0(FTC) and the Food and Drug Administration\u00a0(FDA) to stop Coca-Cola Co. and PepsiCo Inc. from using the term \u201cdiet\u201d in advertising, branding and labeling of Diet Coke and Diet Pepsi, because it appears to be deceptive, false and misleading.<\/p>\n<p>Texts of the <span class=\"aBn\"><span class=\"aQJ\">April 9<\/span><\/span> U.S. Right to Know requests to FTC and FDA are available at:<br \/>\nFTC:\u00a0<a href=\"http:\/\/usrtk.org\/wp-content\/uploads\/2015\/04\/FTC-artificial-sweetener-letter.pdf\">http:\/\/usrtk.org\/wp-content\/uploads\/2015\/04\/FTC-artificial-sweetener-letter.pdf<\/a><br \/>\nFDA:\u00a0<a href=\"http:\/\/usrtk.org\/wp-content\/uploads\/2015\/04\/FDA-artificial-sweetener-petition.pdf\">http:\/\/usrtk.org\/wp-content\/uploads\/2015\/04\/FDA-artificial-sweetener-petition.pdf<\/a><\/p>\n<p>U.S. Right to Know is a new nonprofit food organization that investigates and reports on what food companies don\u2019t want us to know. For more information, please see our website at <a href=\"http:\/\/usrtk.org\/\">usrtk.org<\/a>.<\/p>\n<p><a href=\"http:\/\/www.usrtk.org\/\" target=\"_blank\" rel=\"nofollow\">U.S. Right to Know<\/a><\/p>\n<p>###<\/p>\n<\/div>\n<p><b>This piece was reprinted by <a href=\"http:\/\/rinf.com\">RINF Alternative News<\/a> with permission or license.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON &#8211; U.S. Right to Know, a consumer advocacy group, sent a letter today to the U.S. Food and Drug Administration (FDA), asking it to stop the Coca-Cola Company from making apparently illegal claims that its artificially sweetened sodas prevent, mitigate or treat obesity. The Coca-Cola Company has made apparently illegal \u201cdisease claims\u201d on at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":163383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,18],"tags":[],"class_list":{"0":"post-163278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-breaking-news","8":"category-latest-news"},"_links":{"self":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/163278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/comments?post=163278"}],"version-history":[{"count":0,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/posts\/163278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media\/163383"}],"wp:attachment":[{"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/media?parent=163278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/categories?post=163278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/rinf.com\/alt-news\/wp-json\/wp\/v2\/tags?post=163278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}