How To Combat Google’s New Search Algorithm With White Hat Link-Building Tricks
In April this year Google updated its search algorithm with ‘Penguin’ in an effort to be more ethically responsible and reduce the amount of duplicated content/spam online. The new update will help eradicate websites that use black-hat SEO techniques like keyword stuffing, cloaking, deliberate creation of duplicated content as well as others.
Many websites were left floundering as their SERP rankings decreased, flabbergasted about what to do next and asking how to adapt their link building protocols to be effective in the new Penguin climate.
All Is Not Lost
It’s not the end of the world, unless you are SEO agency on the dark side that chooses to follow black-hat methods in an effort to save time. The technicality of link building has been present for years but has often been ignored and not incorporated as it wasn’t a necessity.
Google’s new update may be inconvenient but it should generally improve the quality of and wean out those who perform bad practices and bring negative reviews to the industry.
White-Hat SEO Tips For Penguin
Natural and high-quality link building will encourage improved traffic and overall SEO and can be achieved by following some simple steps:
Quality Over Quantity
Needless to say, this is important and should be a main focus regardless, but it needs to be reiterated with the introduction of Penguin. As the new algorithm will disregard the same content about the same subject if it is duplicated, fresh unique content will ensure your linkage remains intact and safe from Penguin’s hit list.
Increase Inner-Page Links
Of course your homepage is the most important page of your website, but it is essential that you now increase your inner-page links to survive the new Penguin era. If you continue to use the majority of your backlinks to your homepage then Google will produce a red flag as it does not make sense to Google. After all, your homepage is relevant, but not as relevant as your inner pages where the real content is.
Bad content will lead to a high bounce rate, which means a bad user experience provoking lower Google rankings. To avoid this, you should produce top quality content which encourages users to browse your site longer and in more depth, after all content is king!
Today’s internet world revolves around social media and so should your company’s site. Any posts you make on you website or blog should be shared to your social media pages (Facebook, Twitter, Google+ etc). This will generate likes, reposts, retweets all contributing to an extended audience for your business.
Perhaps the simplest and most useful advice to effective link-building is to not rush this process or your links will not be quality and are unlikely to be picked up by Google and therefore you’re right back to where you started.
SEO Positive are an Essex-based online promotions agency specialising in all aspects of Search Engine Optimisation