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by Alan Grainger
Whether it's a TV commercial or a newspaper ad, marketers have always had to watch what they say and avoid making misleading claims through their promotional activities. The Advertising Standards Agency (ASA) has a UK wide remit that enables them to monitor all offline marketing and advertising and...

by Kim Hutson
Most people with a website and most SEO’s spend so much time worrying about positions too many other things often get overlooked. In particular bounce rate is often seen as a problem for the Conversion Department but there’s no point bending over backwards getting all that traffic to your site if they...

by Nan King
Facebook may be the undisputed king of social networking, but there are also areas in which it is losing its grip. According to analytics firm Statcounter, online discovery and social bookmarking site StumbleUpon has surpassed Facebook as the leading source for social media traffic...

by Claire Jarrett
Traditional link building sees the webmaster contact other webmasters in closely related niches, requesting a link. This could be in exchange for return link (most commonly known as a reciprocal link). Reciprocal links lost most of their value quite some time ago though, due to this practice. A one-way link is more powerful.

by David Walker
Marketing on the internet is a challenging but very rewarding field to be in and if you can master the techniques, skills, and knowledge that are needed to become the best of the best, then you can enjoy a very profitable career of your own in this wonderful field. On the flip side, you could also find yourself struggling to make any money at all and here are a number of reasons why you may be failing online.

Intellectual Property is considered to be any idea, concept, writing, imagery or creation that was created uniquely by one person, entity or group. The classic forms of intellectual property include (but are not limited) to patents, trademarks, musical compositions, books, ...

With internet usage increasing by the day, Internet marketing companies are doing brisk business and flourishing well in this trade. Although a professional from a normal offline marketing company must possess excellent interpersonal and communication skills along with a gift ...

by Kimberlie Hutson
If you’re new to online marketing or you’ve just employed the services of an agency to look after it for you, you’re probably more than a little confused by the language they seem to use. In fact you’re probably feeling like you need to speak fluent ‘internet geek’ just to understand the reports they send over. This should help...

by Mary C.
Whether or not you decide to do your advertising online or offline, one thing will not change. This is the idea that no solitary marketing strategy will be as efficient as a mixture of two or more marketing strategies. This will not imply it is essential for you to apply every acknowledged marketing strategy to advertise...

by Andrew Wise
It’s amazing that people just starting out online are able to make money. It’s also no coincidence that so many people eventually give up. Why, you might ask? Well, if you haven’t realized already, 96%-99% of all the information on the internet related to online business is junk. The junk can be divided into two categories...