A call to action (CTA) is simply the process of asking or telling a reader to do something. In the blogosphere, it’s not only acceptable to give your readers a CTA, it’s a necessity.
Whether you want readers to fill out a form, subscribe to your newsletter, buy your e-book or share your latest post on social media sites, like Facebook or Twitter, an effective call to action makes it happen.
Here are four simple tips to help your CTA resonate with readers, guide them to perform certain actions and generate the response you want.
Do you want readers to subscribe to your newsletter? Tell them why they should and how to do it: “Click here to subscribe to my newsletter and get all the latest blogging tips delivered directly to your inbox.”
For the best results, place the call to action centrally and high on the page. Don’t clutter the area around the call with text. Instead, leave enough white space to draw attention to the call itself. Alternately, use an image or logo to attract eyes to the call.
Though calls to action seem to fit well as the last sentence of a blog post, “Learn more about this topic by clicking here,” you can also include them earlier in the post, on a sidebar or in a header.
Increase the desire to act by using action words in conjunction with time-sensitive phrases, like:
Test out different strategies by adding calls to action on several posts. Track the traffic and conversion rates until you get a handle on which methods are most effective with your audience.
Every successful blog should include calls to action that incorporate direct language, user-friendly features, good design and effective persuasive techniques. In your blogging experience, which calls to action have you found most effective?
Kit Pierce loves to read classic literature and blogs about human rights. In her spare time, she writes for www.attsavings.com. She’s interested in steampunk, likes watching funny cat videos, and enjoys discussions about philosophy.