The vast majority of businesses have their own websites but most of them are not performing as the companies had hoped when they had them designed. While there could be various reasons to blame for this, in many cases, the problem is with the design and organization of the website.
For instance, some websites have a ‘Contact Page’ with no trace of information available, or a five-minute introduction that consumers cannot bypass or even a product purchase links that lead consumers nowhere. Nevertheless, with just a few tips companies can be able to re-organize and re-design their website in such a way as to avoid common pitfalls of a business website.
What not to do
Often, consumers have useful suggestions and reviews that help the company to improve its products, services or customer care. Before even the company can begin developing information, it should pay keen attention to visual design and architecture of the site. These vital concepts should come from the market rather than the marketers. An ideal site should show understanding for both expressed and unexpressed will of the market.
By identifying the personas of the buyers and anticipating the needs of your demography, the company can shape its website content to offer practical solutions and useful information. Allowing information to become stale will also kill traffic to a company’s website. Websites that are regularly updated are easily found on search engines. The company can also make the website enticing by including relevant podcasts and articles that offer tips to consumers.
Business website owners should call their visitors to action by encouraging them to take part such as calling for a free consultation or buying online to obtain free shipping. The company should realize that the website is a business tool and thus use it to promote sales. Getting interactive is vital if the site is to hold traffic for a long time. Consumers expect the company to offer online benefits like paying for the items online or self-scheduling. The services help the company maintain a loyal clientele as well as keep the business open for 24 hours a day, all days of the week.
What to do
Todd Ramos is a small business owner and internet marketer. He has worked with many seo companies in ct and now runs his own seo firm.