Da Ben GRASSETTO

I capi della difesa della Gran-Bretagna sono milioni di spesa di libbre su più di 1.000 medici di rotazione per migliorare l'immagine pubblica delle forze munite, ma ammettono che non hanno idea che questi fotoricettori siano o se stanno avendo un effetto.

L'ammissione startling è stata fatta in un rapporto denominato la strategia di comunicazioni della difesa, che inoltre contrassegna il primo riconoscimento ufficiale del governo che ci è poco o nessun sostegno pubblico la guerra in Irak.

Simon MacDowall, il Ministero del Direttore Generale della difesa dei mezzi e delle comunicazioni, ha sorvegliato il rapporto, che ha descritto come tentativo di ridurre la burocrazia nei funzionamenti del fotoricettore del reparto.

Una sezione del rapporto legge: “We have no clear idea of the number of people involved in defence communications work or their costs. Over 1,000 people in the MoD have a media/communications job code. This excludes many military personnel involved in communications work.”

The MoD’s so-called communications department also confesses that it does not know whether its army of PR people is having any effect.

It said: “We need to be able to measure the impact of our communications effort both internally and externally.”

Ongoing operations in Iraq were specifically mentioned, including the lack of support for the war, although Afghanistan fared better.

The report stated: “Operations in Iraq are not supported by the majority of the public and operations in Afghanistan are supported by only a narrow majority. There is a lack of public understanding of the rationale behind each mission.”

The document also readily endorses the use of “news management” or “spin” to influence public opinion.

This is best achieved, it says, by “creating a steady stream of positive stories which directly promote the MoD and forces’ reputation, but also helps to offset the inevitable bad stories”.

The MoD said yesterday that the seventh British serviceman to die in Iraq this month was killed in a mortar attack on a British base in Basra. He was named as Lance Corporal Timothy Darren Flowers of the Royal Electrical and Mechanical Engineers.

The British death toll stands at 163.

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