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Blackwater嘗試對rebrand
星期天， 2009年2月15日
Blackwater流洒命名，轉移焦點 由Dana ・ Hedgpeth Blackwater全世界，在伊拉克麻煩困擾工作的一家私有證券公司，昨天說它更改它的名字到Xe，當它轉移它的企業焦點。 公司，根據在Moyock， N.C.，比由Erik王子、前海軍封印和繼承人擁有到工業時運的十二營業單位有更多。 王子生長了公司過去十年從提供訓練為執法，并且小軍隊到著陸在阿富汗和伊拉克分開一個賺錢的國務院合同提供安全的一家小公司。 它的工作在那些國家困擾了以問題。 2004年，四Blackwater的衛兵由叛亂者在Fallujah伏擊。 公司在9月再做了標題。 16， 2007年，在混亂交鋒期間在街市巴格達，當Blackwater承包商涉嫌在一個擁擠正方形射擊了并且殺害了17伊拉克人。 事件導致了它從國家被去除的國會詢問和抗議。 上個月，伊拉克政府拒绝發布一個新的經營的執照對Blackwater，并且企業放鬆一下它的工作那裡。 在一個備忘錄對雇員，公司說它的主要焦點在經營的訓練設施。 Anne Tyrrell，一位女發言人為公司，說它更改它的名字，因為「想法是定義公司，什麼它是今天和沒有什麼它使用是」。 「我們把公司帶對地方，它準確地不再被描述作為Blackwater」，她說。 Tyrrell說沒有意思到新的名字，發音「zee」。 「它是名字的選擇」，她說。 「我們內部認為它」。 Xe也是化學符號為元素氙。 公司在1996年7月得到了它的開始，當王子在北卡羅來納使用了大約$900,000他的份額從廉價出售他的父親的汽車零件事務開始買土地為訓練設施，不離諾福克很遠的地方。 公司名稱- Blackwater -由黑暗，微鹹的水在土地啟發，在偉大的憂鬱沼澤附近。 Tyrrell說公司花費在搜尋一個新的名字的一年期間在選擇Xe之前。 She said the Blackwater name is being shed from all business units. Blackwater Airships, which offers surveillance services for intelligence gathering, becomes Guardian Flight Systems. Blackwater Target Systems, the unit that develops and builds targets, is now known as GSD Manufacturing. The most well-known part of the business — Blackwater Lodge and Training Center — will now be called U.S. Training Center. Company executives have also taken on new positions. Gary Jackson, longtime president of Blackwater Lodge and Training, is now president of Xe. RJ Hillhouse, a national security expert and author of the blog called The Spy Who Billed Me, said the company is “obviously trying to distance itself from their image as reckless cowboys that’s etched into the world’s mind from the September shooting. With a new name, “there are a lot of people who probably won’t connect the dots,” she said. “In a year or two, people won’t remember that’s Blackwater.” Have Your Say: Blackwater tries to rebrand itself Please read our posting guidelines before posting. Alternatively you can discuss this report here. Related News
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