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Segunda-feira, maio 28o, 2007

Alec Simpson

A busca Google gigante do Internet está planeando construir o computador humano o mais poderoso da base de dados do mundo que um dia não somente registra mas também predirá nosso cada movimento.

Os mundos a maioria de base de dados poderosa da busca anunciaram plantas para construir a base de dados com revestimento protetor cheio do

E.U. governo. É a ameaça a mais grande do estilo de Orwellian à liberdade civil e uma ameaça à privacidade humana conceived sempre e a muitas está dizendo que esta sorte do sistema não deve ser permitida.

Google discute que é puramente um marketing e o tipo assistente da vida geral de aplicação que prediz que o que é nós pudemos necessitar sem nós que realizam realmente o. Diz que organizando a informação do mundo e ordenando cada parte de dados que podem prender sobre ela são os usuários que pode supo o que os povos procurarão.
Finalmente, planeia fazer Google assim pessoal que alveja os povos específicos que conhece está interessado em determinados genres assuntos. Diz que ordenará estes dados de todo o ele é informação do Search Engine e isso que sabe já bastante sobre o que nós procuramos, quando nós o procuramos e porque.
A palavra de Google que será assim que avançado que prediz tendências do mercado, formas e o comportamento flutuando do modo e o humano. Está digitando quase o psyche humano. Outros dizem que usará a informação dirigir e para influenciar nossas tendências e em vez do forecasting o que nós necessitaremos, ele estará sugerindo o que nós necessitamos de acordo com suas próprias influências.
O gigante da busca do Internet discute que na teoria não deve haver nenhum problema. No fato, a base de dados nova podia fazer a vida mais fácil - talvez mesmo melhor. Por exemplo se você quer comprar um livro particular de um determinado local, Google poderia encontrar outros locais que vendem o mesmo livro em um preço mais barato ou poderia recomendar outros livros pelo mesmo autor.

O mesmos poderiam também trabalhar se você quisesse comprar uma televisão ou um feriado e o Search Engine poderiam trazer acima a mais melhor compra na rede.

No ajuste - acima desta base de dados Google diz que está dando clientes o que quer e que toda a informação ordenada estará oferecida. Users will only be identified by name if they sign up to one of the log-on services such as G-mail or Froogle.

However, critics fear the database is the next step towards an Orwellian Big Brother state and that once Google has been allowed or even endorsed to ‘harvest’ all our most intimate daily habits, then we are dangerously close to the next step of total computer dependency.
While we already are living in a closely monitored society, we are almost becoming too used to seeing powerful cameras on every street corner and using store cards that log our every move and we are even willing to use websites such as Bebo, Myspace or friends reunited where even more personal data is stored, farmed and in some cases sold.

Protestors see the declaration for such a system as an infringement of civil liberties by stealth by a company that wants to turn the personal database into a lucrative marketing tool.

Like all businesses Google is driven to make money which it does through multi-million pound advertising sponsorship.This means consumers have no idea whether or not the information being given is impartial or whether something is being recommended of a big money deal.

In truth, people would not tolerate being followed around the shops day by day by some stranger taking notes of everything they buy, writing about the reasons behind their purchase and trying to steer them towards certain shops. So why should we put up with it in the virtual world?

Privacy protection campaigners fear that in certain circumstances law enforcement agents could force internet search engines to surrender personal information and already in it’s short existence,  Google hold the largest compilation of personal information ever stored.

Google has bought the targeted advertising company Doubleclick which further monitors users on a wide range of websites, and deploys “cookies” - small software programs that embed themselves into people’s computers to keep track of what they are looking at.

And it has also invested £2m in genetics company 23andMe - a move which sceptics of the database are calling ‘very worrying’.

Surely the best advice is, as in real life, if you are concerned about privacy, don’t give out and personal information unless you know exactly who will be reading it. But in most cases, it proves impossible to use the internet without disclosing such information – as most sites insist that they have such data before you can access the site.
Also under the Data Protection Act information must only be used for the purposes it was given and Google has said it plans to impose a limit on the period it keeps personal information.

Google has been around for many years now and is a very much respected resource. It has proved itself to be the best of its kind. Although it has in the past resisted

US government court applications to hand over personal information it holds on some users – it could also resist future demands to part with other information. But in this age of the super information technology, knowledge is super-power.

Have Your Say: Google aims to predict user behaviour
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This entry was posted on Monday, May 28th, 2007 at 9:00 pm and is filed under Surveillance, Civil Liberties & Human Rights News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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