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As a social network, Google Plus was supposed to compete with Facebook and Twitter. It was supposed to step up to the plate and immediately drive users to desert the other networks in favor of Google. It was supposed to ...

Similar to Facebook, Google+, Pinterest and LinkedIn, Twitter is an integral component of any social media marketing campaign. The said microblogging site is simply an indispensable tool for most marketers since it allows them to send real time and direct ...

Social media strategies are part of a larger plan used for marketing any kind of business. Social media is also beneficial to individuals as it encourages social interaction. As much as we accept the fact that social media is a ...

The social media and online marketing landscape is ever-evolving. Facebook and Twitter, and to a lesser effect LinkedIn have solidified themselves as leaders in the social-space with Google on their heels garnering the power of YouTube and their newly launched ...

The Super Bowl, no longer just a major sporting event, but one of the worlds largest advertising and marketing phenomena. Each year advertisers and marketers come together to dream up new and exciting advertising campaigns to wow the Super Bowl ...

The gloves are off, and Facebook and Google seem to be in a battle of the titans as to who will control not one or the other of search engines and social media, but both.  Facebook’s forays into search seems ...

Social media patrons always treat ads as the ultimate evil, forcing major social networking sites to be prudent in running ads. Facebook has managed to run ads without annoying users, but the temptation of increasing mobile ad revenues is now ...

Facebook Timeline has just become mandatory for all users. You’ve had a week to preview your timeline and get it looking how you want, but have you discovered the new Timeline apps? These differ slightly to previous Facebook apps as they are ...

Doing slightly better with social media than McDonalds, tonight President Obama logged on to Google Plus to answer questions in an effort to expand the White House presence on social media networks. The event was the Oval Office’s first virtual “Hangout”, ...

A number of studies conducted by eMarketer, PEW and other regional groups have looked into the use of social networks and their trust ratings from all over world. According to these studies, more and more people have been utilizing and, ...