In today’s world, you cannot downplay the role that social media has on business marketing. Unless, of course, you are content to see your own business lag behind your competition.
One of the best ways to help your business grow with social media is to include twitter in your marketing arsenal. Twitter is one of the most popular social media platforms that can generate leads for your business. Below are five tips that can help you receive better results with twitter.
1. Establish Yourself in the Twitter Community
When you first join twitter you do not want to immediate start tweeting about your business and how great it is. You want to try to get followers and provide value to those followers.
You want to tweet valuable resources that can help your followers. You also want to look for valuable tweets from your followers that you can re-tweet. In whatever niche you are in, you want to establish yourself as the authority. You want to make sure you also follow the influencers in your niche and establish a relationship with them.
2. Practice Good Twitter Habits for Higher CTR
Keep your tweet length well within 120-130 characters long, and insert your link halfway in between the beginning and middle part of your tweet. This could give you higher click through rates otherwise known as CTR.
Also, there are higher click through rates in the morning, and in the late afternoon, therefore it is wise to tweet more often during these peak times. You can also utilize tools like HootSuite to make automated tweets during a pre-scheduled time to avoid having to set aside time to tweet. Lastly, if you are aiming for a better chance of re-tweets, you should know that Fridays are when the most number of re-tweeting is done.
3. Keep On Spreading Goodness
It’s a good practice to tweet your most relevant and interesting contents more than once during the day. You should re-tweet great content at least three times a day for better visibility the entire day.
You can also make it a habit to re-tweet relevant content from influencers. This is a good way to build rapport with people and they might even reciprocate the good gesture by re-tweeting your content. In addition, it is always good to get the attention of the influencers in your niche because they have the most power to make the tweets pointing to your site go viral.
4. Make Good Your Profile Page
There is a good chance that you will be catching the attention of your target market soon after you become active with twitter. Most of them are likely to check out your profile page to learn more about your business. This is the reason why you should not brush aside the importance of building a good twitter profile page.
Your profile page must include information and background about your business. This is your best chance to ramp up your reputation and promote your business. You should hire a designer to make your profile page look professional.
5. Track Your Progress
There are analytics tools that you can utilize for free to track your progress on Twitter. We all know that we don’t have all the time in the world for social media marketing. This is why you must maximize the time you spend on Twitter by discerning between those strategies that are working to your advantage and those that are not.
Marketing your business on Twitter, and through social media in general, is basically about establishing your credibility, learning and practicing effective habits, and tracking your progress to optimize your time and efforts.