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              Toilet-paper dispenser is stingy with the sheets
Sunday, July 22nd, 2007
By Brian Tracey This may be the last straw for people who think technology has eliminated every last bit of personal privacy: A toilet-paper dispenser that limits the issue of tissues. A year in the works, the electronic dispenser is being rolled out to the masses by Kimberly-Clark Corp. as it seeks to capture more of the $1 billion away-from-home toilet paper market. The company believes most people will be satisfied with just five sheets — and use 20 percent less toilet paper in the process. “Most people will take the amount given,” says Richard Thorne, director of the company’s washroom business. Waxing philosophical, he adds, “People generally in life will take what you give them.” Kimberly-Clark turned to focus groups and years of internal research to determine just how much is right. Americans typically use twice as much toilet paper as Europeans — as much as an arm’s length each pull, Thorne says. The company decided the best length is about 20 inches — or precisely five standard toilet paper squares, though the $30-$55 machine can also be adjusted to churn out 16 inches or 24 inches, depending on the demand. When one of the two motion sensors is activated, the device’s battery-powered motor automatically dispenses a predetermined amount of toilet paper. The machine isn’t completely automated. Each also comes with a suite of “security” features in case the machine malfunctions. “This is probably the most personal experience you can have. We didn’t want to get any frustrations,” Thorne says. “None of us like to touch things they think someone before them has touched.” But Thorne admits the company won’t truly achieve a “touchless” bathroom until it develops a toilet that does the dirty work for you. “And that,” he says, “is going to be interesting.” Disgusting was more the word we had in mind. Have Your Say: Toilet-paper dispenser is stingy with the sheets Please read our posting guidelines before posting. Alternatively you can discuss this report here. Related News
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