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Search engine optimization is very important for any business or website that wants to become successful and wants to be recognized and noticed more. If you’re wondering what exactly search engine optimization is, I’ll give you a brief description. When ...

SEO marketing is a straight-forward business. You attract customers, edit their pages and content, gain backlinks and watch their SERP ranks rise. You can teach clients which tags to use to make their sites more search-engine friendly. Once the job ...

In the area of search engine optimization, one discipline that is often overlooked is local SEO. While it’s nice to be able to rank for keywords across the globe, being able to rank for local searches is sometimes just as ...

All website owners appreciate the importance of Google rankings in driving traffic to their site and Google themselves are keen to ensure that website rankings are gained legitimately. Keeping abreast of the guidelines on SEO can be difficult but with ...

The principles of the SEO pyramid specify what you should do first and what you can do later in terms of SEO. So, I’ll be going through all the activities in ascending order. This approach is especially crucial if you ...

If you’re new to the digital marketing landscape then you probably feel overwhelmed with the amount of information there is lurking around on the internet. If you are struggling to find a good place to start your online marketing campaign ...

Google Places is yet another free tool from Google’s chain of free products and services. However, unlike many other products, Google Places has become an absolute essential for small local businesses. 66% of Americans are using local searches to find ...

The digital marketing world has been, quite frankly, bombarded with algorithm updates of late, and many an SEO expert have become weary of the constant news surrounding the effects of Google’s Penguin and Panda updates. Following this extensive media coverage ...

Penguins and pandas are cute, but they can get you into trouble with the #1 search engine if you’re not careful. Penguin and panda are actually the names of Google algorithms designed to catch spam, duplicate content, and other dishonest ...

SEO is all about beating the competition. You want to boost your client’s keyword rankings, putting them ahead of the competition. Most of the time, this is easier said than done. However, if it’s done well and conditions are right, ...