Can anything be said that doesn’t warrant an empaneled jury of twitting twats to determine the fate of an individual? It is evident that branding, marketing and selling can only be done in a context of controlled hypocrisy. Companies long happy to use celebrities as fronts for promoting products and the image of a television network have become obsessed with the idea of sensitivity.
While Roseanne Barr’s tweet describing former President Barack Obama’s senior advisor Valerie Jarrett in simian terms (“Muslim brotherhood & planet of the apes had a baby=vj”) was stingingly rude, the hammer option adopted towards her by the ABC was manic. Was the Roseanne Barr slated to return in her show meant to have been reformed, one more economical in her rattled, and rattling, opinions?
The sense among the writers and producers was to fall in line. People were all meant to be horrified at this new creation, this new Barr. Executive producer David Caplan claimed to be helpless before the implications of the tweet. “I really wasn’t sure what to do because I didn’t feel like there was really any response to it. It was so far over the line and so loathsome that I suspected there might not be any coming back from it.”
Caplan recounted Barr during season 10 of the program. She was found to be “reasonable with the writers.” Despite disagreements regarding her political beliefs, she proved “reasonable to work with at that point.”