Study finds ‘micro-targeted’ ads in the 2016 Presidential race boosted Republican turnouts by 10% in some areas

Daily Mail
October 26, 2018

Facebook ads were a major reason why some voters showed up at the polls in the 2016 presidential election.

That’s according to a new study, which found that ‘micro-targeted advertisements’ resulted in a 10 percent increase in turnout among Republican voters.

This phenomenon occurred not only for those who already identified as Republicans, but also undecided voters.

Researchers didn’t observe the same relationship in voters registered as Democrats or Independents, however.

The study, titled ‘Politics in the Facebook Era: Evidence from the 2016 US Presidential Elections’ was conducted by researchers from the University of Warwick in England, the University Carlos III in Spain and ETH Zurich in Switzerland.

Micro-targeted ads increased the probability that a previously undecided voter would vote for President Donald Trump by at least five percentage points, they noted.

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This article was posted: Friday, October 26, 2018 at 5:29 am

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