Lies in the Branding: Justin Trudeau’s Implosion

Trudeau came out and asked for strong women, and he got them.

— Michelle Rempel, Conservative Party MP, The Atlantic, March 12, 2019

The gods have various roles, and most of them are intrusively irritating. They select humans, and drive them mad.  They select them for special missions, praise them and drive them to death.  They also select them to, if the time comes, commit foolish suicide.  The going might be good for a time, but they shall utterly be vanquished, mortal snots that they are.

The situation with Canada’s Prime Minister Justin Trudeau will either ensure his survival for some time, or his destruction.  For many, his looks, his manner and his sense of presence have been prime excuses for avoiding sternly critiqued policy, pushing him up charts of aesthetics and chat shows.  Like the Camelot of the Kennedys, the substantive nature of achievements have given way to a nimbus of awe and praise.  In an appropriate observation from Jesse Brown, Trudeau was a “social media savant”, “the political equivalent of a YouTube puppy video.  After your daily barrage of Trump and terror, you can settle your jangled nerves with his comforting memes.”  Serious issues could hang, and Canada could resist growing up and challenging the lies of its label.

On some level, he was excused for simply being a half-decent, bearable presenter after nine years of the conservative Harper administration, one who caused the occasional flutter and quiver in…

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