October 12, 2017
YouTube’s curation team are able to promote even non-trending videos on the platform by “using some kind of intervention” into algorithms controlling the website. This allows specific news organizations to be favored, Project Veritas revealed.
Investigative group Project Veritas secretly filmed Earnest Pettie, the Brand and Diversity Curation Lead at YouTube, who said he works “on a team that does provide some human inputs into a lot of the machinery of YouTube.” This would mean that videos from specific news sources could be made to appear at the top of search results.
Petite explained how YouTube’s so-called news carousel is formed: “It’s above the search results, so at the very least, we can say this shelf of videos from news partners is legitimate news because we know that these are legitimate news organizations.”
“People are searching for a topic that our systems know is a ‘newsy’ topic, so let’s give them videos that we know to be newsy because we know we have these news partnerships.”
“In very rare cases we will try to make up to the fact that something isn’t in the trending tab,” he admitted. “Use some kind of intervention to… encourage the thing to be there, basically.”
In the recording Pettie also says Nick Dudich, audience strategy editor for the New York Times, is “one of the people I think who has more knowledge about YouTube as a platform than probably anyone else that I know.”
- A d v e r t i s e m e n t
Speaking with a member of Project Veritas, Dudich said that he placed a negative report about Facebook in a spot where he knew it wouldn’t draw much attention, while bragging about using his Silicon Valley friendships to make videos trend.
“We actually just did a video about Facebook negatively, and I chose to put it in a spot that I knew wouldn’t do well,”Dudich said in the secretly filmed…