GDPR and Big Tech: The Cookie Monster Versus Joe Public

Europe’s General Data Protection Regulation which was implemented last summer has far-reaching privacy rules. Commonly referred as the , this is now the standard which has forced most tech companies to rethink not only data collection practices but also how data is collected or they risk high fines. Where the US lacks a similar regulation to protect privacy of Internet users, many characterize Europe’s GDPR as hurting privacy instead of protecting it while others accuse the EU of policing across its own borders.

The Washington Post announced last week that France has fined Google almost $57 million for the first major violation of the GDPR and tech companies in Silicon Valley and beyond are paying close attention. Accused of  failing to disclose the collection and use of personal information to users, Google also failed to obtain permission from these users to do things such as to expose them to personalized advertisements. To most North Americans, such regulation are almost joke-worthy, but that is because most internet users are completely unaware as to how Google harvests the information it uses, which does involve accessing private data. Yet, there is cause for concern when Android users set up a new mobile phone and followed Android’s setup process.

Two nonprofit organizations, None Of Your Business (noyb) and La Quadrature du Net originally filed a complaint back in May 2018 but noyb filed its complaint against Google and Facebook. Under the GDPR…

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