“Follow Your Bliss”: The Tweet That Brought Corporate Journalism To The Brink Of A Nervous Breakthrough

‘I have tried trade, but I found that it would take ten years to get under way in that, and that then I should probably be on my way to the devil.’

Noam Chomsky once emailed us:

Am really impressed with what you are doing, though it’s like trying to move a ten-ton truck with a toothpick. They’re not going to allow themselves to be exposed.

These were kind words from Chomsky. But, in fact, ‘they’ – corporate journalists – often do an excellent job of exposing themselves.

Consider that, last week, one of us happened to notice this on Twitter:

Under 27? Want to spend a year writing about politics for The Observer, @NewStatesman and @thetimes? Anthony Howard Award 2018 is now open: http://anthonyhowardaward.org.uk . It gave @LOS_Fisher @ashcowburn @patrickkmaguire @Dulcie_Lee and me our starts in Westminster. Apply!

We responded:

Forget it. Don’t write for the “mainstream”. Don’t write for money. Don’t write for prestige. Just “follow your bliss” by writing what you absolutely love to write to inspire and enlighten other people. Write what seems interesting, important and true, and give it away for free.

The tweet quickly picked up 15 retweets and 40 likes. At first, nobody expressed strong feelings about it. But then, a clutch of corporate journalists and writers decided to scandalise what we had sent, generating a kind of ‘mainstream’ feeding frenzy. Emma Kennedy, actress, author of ten books, tweeted graciously:

This is total…

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