Evangelist Billy Graham, who counseled presidents and stirred controversy with inflammatory statements on gay rights, opposition to Martin Luther King’s tactics of civil disobedience, and support for U.S. wars, died Wednesday. Cecil Bothwell reflects here on his life and legacy.
By Cecil Bothwell
“We are selling the greatest product on earth. Why shouldn’t we promote it as effectively as we promote a bar of soap?” – Billy Graham, Saturday Evening Post, 1963
Billy Graham was a preacher man equally intent on saving souls and soliciting financial support for his ministry. His success at the former is not subject to proof and his success at the latter is unrivaled. He preached to millions on every ice-free continent and led many to his chosen messiah.
When Graham succumbed to various ailments this week at the age of 99 he left behind an organization that is said to have touched more people than any other Christian ministry in history, with property, assets and a name-brand worth hundreds of millions. The address lists of contributors alone comprise a mother lode for the Billy Graham Evangelical Association, now headed by his son and namesake, William Franklin Graham, III.
Graham also left behind a United States government in which religion plays a far greater role than before he intruded into politics in the 1950s. The shift from secular governance to “In God We Trust” can be laid squarely at this minister’s feet.
Graham’s message was principally one of fear: fear of a wrathful god; fear of temptation; fear of communists and socialists; fear of unions; fear of Catholics; fear of homosexuals; fear of racial integration and above all, fear of death. But as a balm for such fears, he promised listeners eternal life, which he said was readily claimed through acceptance of Jesus Christ as one’s savior.
Furthermore, he assured listeners that God loved us so much that He created governments, the most blessed form being Western capitalist democracy. To make this point, he frequently quoted Romans 13, particularly the first two verses. In the New American Standard Version of the Bible, they read,…