The alcohol industry uses distortion, denial and distraction to mislead people about the risks of developing cancer from drinking alcoholic beverages, often employing similar tactics used by the tobacco industry to mislead smokers, according to a new study.
The alcohol industry often present the relationship between alcohol and cancer as highly complex, implying there is no clear evidence of a consistent link, said the study led by scientists at the London School of Hygiene & Tropical Medicine (LSHTM) and Sweden’s Karolinska Institutet.
Other strategies include denying any relationship exists, or saying inaccurately that there is no risk with moderate drinking, the study found. The industry also seeks to mention a wide range of other real and potential cancer risk factors in an effort to present alcohol as just one of many, it added.
The research team behind Thursday’s study analyzed the information relating to cancer on the websites and…