Absorbing the Irresistible Consumer Reports Magazine

On my weekly radio show, I recently interviewed Liam McCormack, the head of testing for Consumer Reports (CR)—a resource and monthly magazine with seven million print and online subscribers. It has always been a wonder to me why seventy million people don’t take advantage of this honest, non-profit testing organization that gives you the lowdown on just about every kind of consumer product—and some services—that you buy regularly.

Year after year, month after month, Consumer Reports proves its worth to consumers through money saved, aggravation avoided and safety advanced. Founded in 1936, this venerable  organization takes no advertising and is as incorruptible as  any organization can possibly be.

Here are just a few examples of naming names and suggesting better purchases:

–“AT&T, T-Mobile, Sprint or Verizon cost an average of $960 a year. We’ll tell you about the carrier that provides better voice quality and costs $360 a year. You can save $600 a year.”

–Comparing price, selection and service of more than 20 chain retailers, consumer satisfaction scored Costco higher than Walmart.

–You’ve heard the Geico insurance ads—“15 minutes” saving you “15 percent.” CR advises you compare insurance companies every two or three years, adding, “After 20 years with Geico, one of our readers switched to highly-rated Amica insurance companies and saved $793 on her coverage.”

–The most expensive brands, whether cars or…

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