Zogby: Alternative Media Replacing Mainstream News佐格比：另類媒體取代主流新聞
Zogby Poll - 67% View Traditional Journalism as “Out of Touch” 佐格比民調-6 7％鑑於傳統新聞業的"脫離"
Internet is the top source of news for nearly half of Americans; Survey finds two-thirds dissatisfied with the quality of journalism 互聯網是熱門的新聞來源，為將近一半的美國人;調查發現，其中三分之二的質量不滿意新聞
Two thirds of Americans - 67% - believe traditional journalism is out of touch with what Americans want from their news, a new We Media/Zogby Interactive poll shows. 三分之二的美國人-6 7％ -相信傳統的新聞工作是脫離了什麼美國人想從他們的新聞，一個新的事物，我們的媒體/佐格比民調的互動表演。
The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds (64%) are dissatisfied with the quality of journalism in their communities.調查還發現，雖然大多數美國人（ 70 ％ ）認為，新聞工作是非常重要的生活質量，在他們的社區中，三分之二（ 64 ％ ）是質量不滿意的新聞在自己的社區。
Meanwhile, the online survey documented the shift away from traditional sources of news, such as newspapers and TV, to the Internet - most dramatically among so-called digital natives - people under 30 years old.與此同時，網上調查記載逐漸遠離傳統新聞來源，如報紙，電視，互聯網-最戲劇性在所謂的數字土人-人在3 0歲以下。
Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago.將近一半的受訪者（ 48 ％ ）表示，他們的首要來源的新聞和信息，是互聯網上，增加了由40 ％的人表示，同時在一年前。 Younger adults were most likely to name the Internet as their top source - 55% of those age 18 to 29 say they get most of their news and information online, compared to 35% of those age 65 and older.較年輕的成年人，最有可能的名稱互聯網作為他們的首要來源-5 5％的人在1 8歲至2 9日說，他們獲得他們大部分的新聞和信息，在線相比， 3 5％受訪者的年齡在6 5歲以上。 These oldest adults are the only age group to favor a primary news source other than the Internet, with 38% of these seniors who said they get most of their news from television.這些最古老的成年人是唯一年齡組青睞的一個主要的新聞來源，除了互聯網， 38 ％以上的老人稱，他們在得到大部分他們從電視新聞報導中。 Overall, 29% said television is their main source of news, while fewer said they turn to radio (11%) and newspapers (10%) for most of their news and information.整體而言，百分之二十九表示，電視是他們主要的新聞來源，而較少說，他們把電台（ 11 ％ ）和報紙（ 10 ％ ） ，其大部分新聞和信息。 Just 7% of those age 18 to 29 said they get most of their news from newspapers, while more than twice as many (17%) of those age 65 and older list newspapers as their top source of news and information.僅7 ％的人在18歲至29日表示，他們能得到大部分的，他們的新聞節目，從報紙，而兩倍多（ 17 ％ ） ，這些年齡在65歲以上的名單上的報紙，他們的首要來源的新聞和信息。
Web sites are regarded as a more important source of news and information than traditional media outlets - 86% of Americans said Web sites were an important source of news, with more than half (56%) who view these sites as very important.網站是被視為一個更重要的新聞來源和信息比傳統媒體-8 6％的美國人表示，網站是一個重要的新聞來源，有超過一半（ 5 6％ ）認為這些網站是很重要的。 Most also view television (77%), radio (74%), and newspapers (70%) as important sources of news, although fewer than say the same about blogs (38%).大多數還認為電視（ 77 ％ ） ，無線電（ 74 ％ ） ，報紙（ 70 ％ ） ，作為重要的新聞來源，雖然只有不到一樣說，對博客（ 38 ％ ） 。
The Zogby Interactive survey of 1,979 adults nationwide was conducted Feb. 20-21, 2008, and carries a margin of error of +/- 2.2 percentage points.佐格比互動式的調查， 1979年全國成人進行了2月20日至21日，到2008年，並進行抽樣誤差為+ / -2 .2個百分點。 The survey results will be featured at this week’s fourth-annual We Media Forum and Festival in Miami, hosted by the University of Miami School of Communication and organized and produced by iFOCOS, a Reston, Va.-based media think tank (調查結果將精選在本週的第四個年度，我們媒體論壇和藝術節在邁阿密，由邁阿密大學學校的溝通和有組織和製作ifocos ，弗吉尼亞州的Reston基於媒體智庫（ www.ifocos.org ). ） 。 This is the second year of the survey.這是第二個年頭了調查。
“For the second year in a row we have documented a crisis in American journalism that is far more serious than the industry’s business challenges - or maybe a consequence of them,” said Andrew Nachison, co-founder of iFOCOS. " ，為連續第二年我們有記載的危機，在美國的新聞是更嚴重比工業界的商業挑戰-或者一個後果，他們說： "鄭家富n achison共同創始人i focos。 “Americans recognize the value of journalism for their communities, and they are unsatisfied with what they see. "美國人承認的價值，新聞事業為自己的社區，他們不滿足於他們所看到的。 While the US news industry sheds expenses and frets about its future, Americans are dismayed by its present.而美國的新聞行業雞舍開支和frets其未來，美國人都感到不安，其出席。 Meanwhile, we see clearly the generational shift of digital natives from traditional to online news - so the challenge for traditional news companies is complex.同時，我們也清醒地看到，在世代交替的數字土人從傳統到網上新聞-所以要面對的挑戰，傳統的新聞公司是複雜的。 They need to invest in new products and services - and they have.他們必須投資於新產品和服務-以及他們的。 But they’ve also got to invest in quality, influence and impact.但他們同時也投資於品質，影響力和影響力。 They need to invest in journalism that makes a difference in people’s lives.他們必須投資於新聞工作，使不同，在人們的生活中。 That’sa moral and leadership challenge - and a business opportunity for whoever can meet it.” that'sa道德和領導能力的挑戰-一個商業機會，誰能夠滿足這些需求。 "
The survey finds the Internet not only outweighs television, radio, and newspapers as the most frequently used and important source for news and information, but Web sites were also cited as more trustworthy than more traditional media sources - nearly a third (32%) said Internet sites are their most trusted source for news and information, followed by newspapers (22%), television (21%) and radio (15%).調查發現，在互聯網上不僅超過了電視，廣播和報紙作為最常用的和重要的來源，新聞和信息，但網站也被提到更穩當，比傳統媒體來源-將近三分之一（百分之三十二）說，因特網網站是他們最信任的來源的新聞和信息，其次是報紙（ 22 ％ ） ，電視（ 21 ％ ）和無線電（ 15 ％ ） 。
Other findings from the survey include:其他調查結果，從調查包括：
- Although the vast majority of Americans are dissatisfied with the quality of journalism (64%), overall satisfaction with journalism has increased to 35% in this survey from 27% who said the same in 2007.雖然絕大多數的美國人都不滿意質量新聞（ 64 ％ ） ，整體滿意度與新聞工作提高到35 ％ ，在本次調查從27 ％的人表示，同時在2007年。
- Both traditional and new media are viewed as important for the future of journalism - 87% believe professional journalism has a vital role to play in journalism’s future, although citizen journalism (77%) and blogging (59%) are also seen as significant by most Americans.傳統媒體和新媒體被看作是未來非常重要的新聞-8 7％的人認為專業的新聞工作是一個極重要的角色，發揮新聞工作的未來，雖然公民新聞（ 7 7％ ）和博客（ 5 9％ ） ，也被視為是顯著大多數美國人。
- Very few Americans (1%) consider blogs their most trusted source of news, or their primary source of news (1%).很少有美國人（ 1 ％ ）考慮博客，他們最信任的新聞來源，或其主要的新聞來源（ 1 ％ ） 。
- Three in four (75%) believe the Internet has had a positive impact on the overall quality of journalism.三，在四（ 75 ％ ）認為，在互聯網上產生了積極影響，對整體素質的新聞。
- 69% believe media companies are becoming too large and powerful to allow for competition, while 17% believe they are the right size to adequately compete. 69 ％的人認為媒體公司正變得過於龐大和強大，允許競爭，而17 ％的人認為他們是正確的尺寸，以充分的競爭力。
Republicans (79%) and political independents (75%) are most likely to feel disenchanted with conventional journalism, but the online survey found 50% of Democrats also expressed similar concerns.共和黨（ 79 ％ ）和政治獨立（ 75 ％ ） ，是最有可能覺得幻想與傳統的新聞學，但網上調查結果顯示， 50 ％的民主黨人也表達了類似的憂慮。 Those who identify themselves as “very conservative” were among the most dissatisfied, with 89% who view traditional journalism as out of touch.凡認同自己是"非常保守" ，其中最不滿意的， 89 ％的人認為傳統的新聞學，因為脫離了。
For more on the study, and to comment on its implications, visit:如需了解更多關於這項研究，並就其影響，請訪問： www.ifocos.org
For a complete methodological statement on this survey, please visit:對於一個完整的方法聲明，對本次調查的詳情，請瀏覽：
http://www.zogby.com/methodology/readmeth.dbm?ID=1277 http://www.zogby.com/methodology/readmeth.dbm?id=1277
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