五角大樓盤區： 美國. 必須賣`好消息』

雖然盤區做了其他報告關於戰略通信，這一個是重大的因為盤區在五角大樓之外到達提出建議關於怎樣應該由政府的其他部分處理戰略通信，例如國務院和白宮。 While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.

Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.

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