Панель пентагона: США. Продать новости `хорошие'

Хотя панель делала другую связь отчет о стратегическую, это одно значительно в что панель достигает за пентагоном для того чтобы сделать рекомендации о как стратегическое сообщение должно быть обращано другими частями правительства, such as Государственный департамент и Белый дом. While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.

Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.

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