Het Comité van het pentagoon: De V.S. Moet Goed Nieuws `' verkopen

Hoewel het paneel andere rapporten bij de strategische mededeling heeft gedaan, dit is men significant in die zin dat het paneel voorbij het Pentagoon bereikt om aanbevelingen over te doen hoe de strategische mededeling door andere delen van de overheid, zoals de Afdeling van de Staat en het Witte Huis zou moeten worden behandeld. While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.

Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.

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