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펜타곤 위원회: 미국. `희소식을' 판매해야 한다
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위원회가 전략 커뮤니케이션에 다른 보고를 하더라도, 이 것은 추천하기 위하여 위원회가 펜타곤 저쪽에 전략 커뮤니케이션이 국무성과 백악관과 같은 정부의 다른 부분에 의해 어떻게에 관하여 취급되어야 하는지 도달한다 뜻깊다 에서. While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.
Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.
U.S.A. Section has more related reportsHelp keep RINF going..Comment on 'Pentagon Panel: U.S. Must Sell ‘Good News’' :
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