米国国防総省のパネル: 米国. `のよいニュースを」販売しなければならない

パネルが戦略的なコミュニケーションの他のレポートをしたけれども、この1つはするためにパネルが米国国防総省を越えて戦略的なコミュニケーションが国務省およびホワイトハウスのような政府の他の部分、いかにについての扱われるべきであるか推薦を達すること重要である。 While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.

Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.

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