Pentagon-Verkleidung: US Muß `gute Nachrichten verkaufen'

Obwohl die Verkleidung andere Berichte über strategische Kommunikation getan hat, dieses ist dadurch bedeutend, daß die Verkleidung über dem Pentagon hinaus erreicht, um zu bilden Empfehlungen über, wie strategische Kommunikation durch andere Teile der Regierung, wie Zustand-Abteilung und das Weiße Haus angefaßt werden sollte. While the panel does not mention Donald Rumsfeld’s idea of a new global communications agency, it does suggest a senior White House position for strategic communication.

Some of the recommendations are interesting, such as the proposed creation of a RAND-like organization to study “strategic communication.” But what is strange about this report (and perhaps the majority of reports I’ve seen on strategic communication) is that it discusses the issue as if convincing people to like the United States is a matter of simply crafting the right messages. While more effective strategic communication is a worthy goal, it’s mystifying that there is little or no discussion in reports such as this about that actual implications of policy choices for how the rest of the world perceives the United States.

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