By: Dr. John Tantillo "The Marketing Doctor"

Dr. John Tantillo "The Marketing Doctor" — Tue, 05 Aug 2008 15:52:23 +0000

For almost a year we’ve watched as China has struggled to get ready for this massive event. They’ve cleaned up algae from their waters, battled pollution, built massive buildings including the largest airport in the world… And now you can be certain that once these games kick off, the old, heroic storylines will be trotted out to salvage NBC’s and others’ huge investments in the Games (remember Athens and how nothing was going to be ready in time… But then it was and everything was suddenly terrific!)
Except this time the brand damage has already been done and it’s been done in part because the brand itself wasn’t ready for the kind of incredible scrutiny that the magnifying glass of Olympic media coverage brings with it.

Comments on: Media Censorship at Olympics in China Mirrors FDA Censorship of Health Product Claims in America

By: Dr. John Tantillo "The Marketing Doctor"