RINF: Marketing News - Internet Marketing News from Mick Meaney

How To Price Your Product For Maximum Profit

Special Guest — Mon, 26 Mar 2012 17:15:45 +0000

This is a question that each new business owner grapples with.

For those without an official marketing education, the answer seems simple: calculate how much the material costs, how many work hours where required to manufacture the product, add advertisement, shipping costs and your profit and voila – you have your product price.

It is called the 4 ‘P’s: Product, Place, Promotion and Price.

But it gets more complicated than this: Price is a perception of value – it doesn’t have to be the actual value of the product. The customer has to feel that the product’s perceived value exceeds the price he is asked to pay. Pricing is a very delicate balancing act between over-charging and losing customers, and under charging and ‘leaving money on the table’. What if your calculations show that the product price you came up with is low to the standards of the market? Should you hike up the price? What if the price you came up with is more than your competition charges?

To price your product for maximum profit, you have to ask yourself the following questions:

● How unique is my product? Unique products can be priced higher because of its limited supply.

● How important to the customer is your product? The more important it is the more you can charge for it. Apple uses that technique, emphasizing how much their products will improve customer’s lives, and then charging as much as they want.

● What is the amount usually spent on a product like that? Your price has to be compatible. Look at Blackberry as an example. They came out with a tablet that costs as much as the iPad did, but wasn’t as good. They got crushed.

● How often will this product be bought? Is it consumable? Based on repeat customers? Then you want to retain those customers and price accordingly.

Decide what your objectives with the product are:

● Do you want to penetrate a market and gain customers? Is this a one-and-only product or a secondary product to the one you really want to sell? Or do you have a product that will be bought over and over again, like a consumable product? Then you might think of pricing low

● Do you want to get the maximum profit from this one product? Do you have a unique product that has a short window before the competition will come up with their version? Price your product high for maximum profit.

● Do you want to crush the competition and price low? It is illegal to squeeze the competition out of the marketplace. However, you can use it when you are competing with one or two.

● Do you want to continue with this line of business? If so, you want to create relationships with your customers by pricing at the lower level of cost+.

● Is your objective to be competitive? If you want to be considered for proposals, biddings and auctions, you have to stay competitive.

You also have to decide what your “teeter point” is. Teeter point was coined by Ken Evoy the co-author of “Make your Price Sell”, and means finding the price point that if you add only $1, you are going to lose the sale. To find the point ask yourself what price will be too high to buy the product and what price is just a bit too high. Your teeter point is between the two.

How you present your price to the customers is important:
How to make the price appealing? It has to do with human psychology more than with logic. Here is what works:

● Compare or contrast your price with another, similar product to show you come ahead.

● Offer installments to entice people to buy. The cheaper amount will be more appealing.

● Break down your price into components, total it and show the customers they are getting a good deal by buying the whole package.

● How to post the price? If the price of the product or service is under $10 – end the price with $.99, for obvious reasons. Between $10-$100 end with $.95 because $.99 seems greedy at this price range. Over $100 – Present the price in whole numbers.

Andre is a staff member of Open Colleges, Australia’s leading provider of TAFE courses equivalent. When not working, he can found at his personal blog, Journey To Earth.

How To Price Your Product For Maximum Profit is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

What Made Google the Best Search Engine?

Special Guest — Mon, 26 Mar 2012 02:12:30 +0000

There are many search engines today, but few are the ones that could be considered as powerful. Google is definitely a leader in this area and since the start of Google back in the early 1998, the company updated their algorithms many times and reaching up to 500 – 600 updates per year lately.

Almost every month there is a major update that has effect on the search engine ranking results. Toolbar PageRank (TBPR) is considered by some SEOs as the application that gave start to the search engine optimization. Over the years, the Google Company releases different algorithm changes and new applications all in the name of the easier search and better results.

Some of the changes made over the years are: filtering the content and removing the low quality one, personalizing the search so it can be easier for the normal user to find the information desired and presenting few new successful hits like Google Chrome web browser. The Google + network is one of the major moves in the history of Google as they made their own social network.

Lyuben Georgiev works for one of the leading search marketing agencies in Europe – Outrider. You can check all sources used in the infographic if you click here.

What Made Google the Best Search Engine? is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

Top Tips for a Perfect Meeting

Clairejarrett — Tue, 13 Mar 2012 14:19:47 +0000

Holding a highly informative, well-attended and properly organized meeting can be a lot more work than one might think. In order to accomplish the holding of the perfect meeting, there are several key elements that need to be incorporated. Keep reading to find out what you can do to make your next meeting a highly successful one.

First and foremost, those who attend your meeting will make or break the success of it. If the correct people aren’t in attendance, you can give the most solid presentation, but the effects of it won’t be as profound. Make sure to invite, schedule or coordinate with the most influential people who can help to move your idea or agenda along properly. Call ahead to confirm the date, time and location with each attendee one day in advance. If there is a scheduling issue, do your best to resolve it.

Secondly, holding the attention and focus of each of those attendees is crucial. Your presentation must be engaging, but you must also eliminate any and all distractions. If you will be serving a meal for your meeting, have it ahead of time, during a break, or at the conclusion to avoid possible interruptions, noises or smells that could take the focus off of what you are saying.

Make your presentation interesting. If you need help with this, ask for help from a trusted friend or co-worker. Run through your entire pitch, speech or presentation in order to get their feedback. Were they engaged? Did they understand what you were saying? Ask for honest criticism. Make any necessary changes.

When possible, use visuals. Many people retain information in different ways. For some, audio works well. For others, they need something visual to remind them of what was said. Still, others will need to physically participate in some way in order to retain the information. Consider some sort of hands-on portion to your presentation.

In conclusion, there are many different elements to the perfect meeting. If any one of them is off or missing, you could end up with a disaster. But when they all come together, you have the recipe for a perfect meeting; well attended, informative, and most importantly, it brings about the results you were hoping for. So take the time to research your venue, schedule the event for those most important to attend, plan out the timeline of your meeting, and include as many different elements to your presentation as possible.

Claire Jarrett is writing on behalf of Hubworking, who offer Meeting Rooms and conference rooms

Top Tips for a Perfect Meeting is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

The Psychology Of Search Engines And Dentistry

warner444 — Sat, 10 Mar 2012 09:36:46 +0000

The way in which people relate to the internet is a study in psychology that is so interesting that endless theories of the human condition can be postulated and learned for over milenia. The most obvious has been the collective thirst for knowledge. Every person who goes on the internet in one way or another looks for information of some sort. Information is the key to power, regardless of whether the specter of influence is a tea-cup or the vast fields of battle.

A person in search of a dentist, for example, is in need of the service. The same with a person in search of a dietician. There is a simple psychology ticking in the background. First let us relate Maslow’s Hierarchy of need to search engine patterns.

Maslow’s Hierarchy

Abraham Maslow proposed, too much eventual acceptance, that the human growth traverses similar needs and are motivated by five different groups of stimuli. The five stages are Physiological, Safety, belonging, esteem and self-actualization. This is in ascending order. In an individual’s early stages they are more motivated by physiological needs and that ascends through the ranks until it culminates in needs of self-actualization.

By monitoring what a person frequently searches for, a profile can be built to understand the elements that motivate the person. In the Physiological need stage, people are motivated and crave for basic necessities, breathing, food, water, sex and so on. This level is not really a target of most advertisers as the person is probably still a minor. However, it does tel the researcher that there is a child in the household.

Understanding Search Habits

At the highest, apex of the Maslow pyramid is morality and creativity – all parts of the self-actualization level. It is easy to see the correlation when self-actualization is prevalent. The demographic for Wikipedia research with the highest index of users are this group that attains this apex who are beyond the ages of 45. It correlates well for Maslow’s ideas.

By monitoring each site that is visited and each search that is made the profile begins to emerge after a prolonged period and that is a treasure chest of information for the researcher. Once it is determined which category the searcher is a part of, it is easy to then drill down and look at more detailed data.

The next level of data mining is to determine if the person is of B-needs or D-needs. B stands for being and D stands for deficiency. A B need person is a person who is motivated in life by self-betterment and a D person focuses on deficiency. It’s a classic situation of seeing the cup either half full or half empty.

Understanding the psychology behind searches is a far more accurate way of determining what the person will most likely search for and what services to direct to their advertisements. It is highly accurate and highly efficient. As far as a dentist is concerned his target audience for adults should be those profiling under the highest of the Hierarchy and as a B personality.

Your author is Elliot Pearson, he enjoys writing and editing Dentist Identity, who provides dental website services and dental seo marketing for dentists worldwide.

The Psychology Of Search Engines And Dentistry is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

5 Efficient Ways to Run a Home-Based Business

Annie Wallace — Fri, 09 Mar 2012 21:02:11 +0000

People preach the benefits of working from home because running a home-based business seems to be the ultimate example of flexibility in work. Roll out of bed when you want to, work in front of the television in your pajamas, and take a vacation anytime you like. The truth is, running a home based business can be tricky and trying, but with the help of these five efficiency tips, you may be on the way to becoming a success story.

Treat Your Home Business as Any Business

You should not be treating your home business as if it were a hobby or something that you do in your free time. Instead, put in the time, energy and resources required to be successful. If you really want to make lasting changes in the future of your finances, then you must treat your home business with the seriousness that it truly deserves.

Use the Right Tools

Being successful in your home based business is all about having the right tools in your arsenal. If you have the right software, productivity tools and apps, you can streamline your business and boost your productivity. For example, use VoIP apps like Line2 for your business line so that you always have the ability to reach clients and colleagues, and experiment with productivity apps like DropBox, Don’t Forget the Milk, Backpack and Google Docs to make sure that you are always on task with your home business.

Plan for Success

Failing to have a plan is the same as planning for failure. You must plan for success by choosing the type of niche that needs your skills, your products or your services. Define the market that you want to tap into, and decide whether or not there is actually room in that market for you to join. There are a myriad of under-served markets available that you can truly tap into if you know what to look for.

Schedule Everything

Working from home may seem ideal because you can roll out of bed when you want, start work and quit when you want, and pretty much operate at your own schedule or pace. However, most everyone else you deal with isn’t in their pajamas. So, if you want to be successful, then you must be willing to operate on a schedule so that clients, creditors and others know exactly what to expect.

Avoid Multi-Tasking

Multi-tasking is not the best course of action for most work-at-home business owners. Focus on a single larger task at a time, and make sure that you are devoting all of your time, energy and attention to it. Get this larger task completed, then celebrate, regroup and move on. Start from the greatest priority and work down toward lesser priorities.

The right arsenal of tools combined with the most effective business practices can have a profoundly positive impact on your ability to be successful in a home based business. It can take time and hard work to become successful, but these efficiency tips will be a great foundation to build from in your business.

Aimee is the social media blogger for Business Profiles, the free index of business profiles in Australia.

Image Credit: 1.

5 Efficient Ways to Run a Home-Based Business is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

Twitter Breaks U.S. Records During Super Bowl 2012

Mick Meaney — Fri, 09 Mar 2012 19:16:53 +0000

The Super Bowl, no longer just a major sporting event, but one of the worlds largest advertising and marketing phenomena. Each year advertisers and marketers come together to dream up new and exciting advertising campaigns to wow the Super Bowl audience, resulting in sales records being broken year on year. At this year’s Super Bowl there was a new, less obvious record breaker – Twitter!

Discussion on Twitter ranged from the sublime to the ridiculous during the Super Bowl, many Tweets having nothing to do with the actual game. The controversial Ferris Bueller/Honda advert got a lot of attention as did the half time performance.

The highest number of Tweets per second was broken when 12,223 Tweets were made at full time. This smashed the previous record of 7,196 tweets per second, which happened at the final siren of the Japan v United States, Womens’ World Cup final in July 2011.

It wasn’t only the Tweeting at the end of the game that caused a stir. Madonna’s half time performance also received record breaking attention, with over 10,000 tweets per second during the peak of her performance. I wish I could say that all the Tweets were favourable, but it appears Madge has lost her appeal! (we’ll say no more)

Twitter has grown substantially over the past 5 years. Worldwide, there are now over 100 million active users. These users sent over 60 billion tweets last year (that is an awful lot of character counting). With sign-ups increasing every day, no doubt we will see more records being broken before 2012 is out. At this stage, Twitter shows no signs of slowing down and with the sale of mobile devices on the rise it can only mean more tweets.

In itself, Twitter has already revolutionised communication. Whilst it doesn’t have the same following as some of the larger social networks (e.g. Facebook has almost 850 million registered users), it has made a huge difference in the way we communicate.

Movements such as Occupy have been able to establish themselves worldwide thanks to the quick thinking of Twitter users. We have also seen many high profile political personalities turning to Twitter as a way to communicate with the voting public and the younger generations.

With the introduction of Twitter Brand Pages we can expect a further upsurge in users over the next few months and no doubt new records being set and broken.

It’s taken a sporting event for these heights to be reached, what will be the next record breaker? I’d put my money on the U.S. Presidential results…if you’re the gambling type it might be worth a bet!

Matt Beswick runs a digital agency based in London, amongst his clients he lists the company who operate airport lounges in Heathrow, Stansted and Gatwick.

Twitter Breaks U.S. Records During Super Bowl 2012 is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

Top 10 Android Apps You Can’t Live Without

Mick Meaney — Thu, 08 Mar 2012 22:42:35 +0000

There are hundreds of thousands of Android apps on the market today. When it comes to choosing the ones that you want, the options are nearly endless. Of course, even with so much to choose from, there are still some apps that are better than others. Take the time to explore your options and consider the following 10 apps for your download, because they’re ranked among the must-haves for Android phones:

RingDroid: This application is a free download that allows you to edit mp3 files, including ringtones and alerts. It’s handy, easy to use, and allows you to customize anything.

Spotify: This music app is a must-have for anyone considering a music app. You can save music to your SD card, saving your data usage for better things.

Yelp: If you travel a lot or live in a city, this app is ideal. It will give you information and reviews on places to dine, entertain yourself, relax, and enjoy wherever you are.

Meebo IM: There are a lot of IM apps out there, but this is one of the finest in the Android marketplace. It handles all the major IM clients at once, allowing you to stay connected with ease.

Twidroid: Even though there are tons of Twitter app options, this is the easiest, cleanest option to use. You can choose between the paid version and the free version, depending on what you prefer.

LauncherPro: Most Android phones make customization of the bottom of the home screen difficult. This app replaces the typical home screen operation and allows you to customize everything.

Battery Widget: While it might seem obviously overstated, this is a must-have app. It will show you how much battery life remains in percentages so you’re not trying to guess what the green bar really means.

Amazon Appstore: You’ll have to get this from Amazon.com, but since Android lets you download to your phone from a PC, it’ll be easy. Every day a different paid app is offered free on Amazon’s app store.

Volume Control +: This will give you the chance to access volume controls for your home screen so that you can set different volume levels for different events.

Advanced Task Killer: Available in free or paid form, this app will ensure that your phone isn’t running wasteful apps in the background. Simply open it, highlight the apps you want to kill, and then click “kill selected apps” to save your battery.

This article has been provided by Kevin Pritchard who is a contributor for click discounts co uk where you can find some useful vouchers to help you save money.

Top 10 Android Apps You Can’t Live Without is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

The Four Rules of Prospect Marketing

Mick Meaney — Wed, 07 Mar 2012 16:27:03 +0000

Every prospect-marketer relationship building process has four stages and if you handle these four stages intelligently then you can definitely achieve success. These four stages are:

Stage #1 – Initially, your target audience and your prospects do not know who you are and what offer do you have for them.

Stage #2 – Then you achieve some recognition but still the relationship lacks awareness. Your prospects recognize you but they still do not know much about you and the services or products which you are offering.

Stage #3 – The third stage is when your prospect recognizes you and is also aware of the services and products which you offer however, the prospect does not know what these services or products could do for them and how the services or products which you offer could help your prospects.

Stage #4 – In the last stage, your prospect knows about you and your business and the prospect is completely aware of the services or products which you offer. The prospect is also completely aware about how these services or products could benefit them. But it is only the matter of trust which stops the prospect to agree on your terms. The prospect is uncertainly if you really are the right person with whom he or she should do business. This is the most sensitive stage which can conclude a deal/contract.

In order to run a good marketing campaign every step of the prospect-marketer relationship process requires a different approach and focus. Stability and consistency is very important for the professional who handles all these steps exclusively in an organization. Every member of staff an organization should have the same mindset, approach and message and this should achieved by providing proper training to the employees.

Tips For Strong Marketing Relationships and Increasing Your Clientele

#1 – Get recognized

The first aim in order to build a relationship with a targeted prospect is become known to the prospect. This can be done by creating an attractive message for the prospects which will draw the attention of the prospects.

A core marketing message or the “elevator speech” is a brief and concise message which is delivered to the prospects to give them the introduction of you and your business. This message will inform the prospects about the kind of client with whom you work, how you fulfill the requirements of your clients and how you achieve positive results.

The core marketing message should not be lengthy. It should be of only one or two sentences and at the same time it should be informative and appealing.

#2 – Increasing awareness

Due to the elevator speech which you have delivered to your prospects you will be able to draw the attention of your prospects and this is the time when you need to utilize this attention. Your prospects will certainly have questions about who you are and how your services and/or products work.

At this point you should be very clear about the benefits which you offer to your clients and how you should respond to the questions of your prospects. These questions can be like:With whom do you do business with?What is the system or approach which you apply while working?What are your expertise, qualification, and specialty?What is the track record of your success?

As a business coach, mentioning some past success stories to the prospects is the easiest and most convenient method to answer all these questions. People understand success stories more easily and success stories are considered to be more credible as well.
Usually organizations create marketing brochures to increase awareness about their business and products/services. Thanks to the advancement of technology, people are increasingly using the internet and it is also a good marketing strategy to have a good website for establishing integrity and credibility.

#3 – Get more personal with the prospects

Dale Carnegie is a creative writer who has written the famous book “How to win friends and influence people”. In this book he mentions that one of the best ways to build a personal relationship is to allow people to talk about themselves and their situation. This same rule applies to marketing as well.

Ask questions from your prospects about the challenges which they face when they live without the products or services which you offer. Let them speak and explain their situation and problems. They do not want to hear about you, but instead they are more interested to talk about them and their problems.

Besides improving and building a relationship with the prospects, asking questions is also vital because it allows you to deliver the products or services which is exactly according to the requirements of the clients.

#4 – Obtaining the consent of the prospect to continue

The final and the concluding stage is to obtain the consent of the prospect to move forward and initiate a deal. At this stage, you need to intelligently prepare a proposal. This proposal will mention how the services or products offered by your organization will benefit the prospect or the client.

The proposal will also mention the terms of the contract and the time frame involved in the deal.In case your proposal is not accepted by the prospect, you should try to probe and ask about the concerns of the prospect. Perhaps you might be able to solve the issues of the prospect and in this way they might be able to do business with you.

One of the most important factors of marketing is to focus on the requirements of the prospects and building trust. By increasing your credibility and competency you can develop the trust between your organization and the prospects.

About the Author:

Morris N. Mann, P.D. – As a mid-life coach, Morris provides business owners and professionals with advice on how to achieve success in business and greater happiness in their personal lives. As a business executive responsible for marketing and systems management in international product and service companies, he has over 15 years experience. With a Ph.D. in psychology he has been a successful coach for over 10 years.

The Four Rules of Prospect Marketing is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

How is the Government Supporting UK Technology Businesses

Mick Meaney — Mon, 05 Mar 2012 15:55:30 +0000

The government appears to be heavily committed to helping technology businesses, particularly start-ups, grow and thrive, and is putting real money into doing so. They have brought in a range of different types of financial support aimed to helping technology businesses, which they see as very much the future of innovative capitalism in the UK. With more traditional industries struggling to compete against countries like China, and the economy still in a very difficult place in general, it is hard to disagree. The technology sector in the UK is one of the few which is actively thriving in the current climate. In the area of East London now known as ‘tech city’, a diverse base of new technology companies is developing, helped by government support. Creative technology solutions are one area in which the UK can and does really excel. If you have or would like to start a technology business, what help can you get?

Grants
There are all sorts of grants which are aimed specifically at technology businesses. Research and development grants are offered specifically for businesses in the technology sectors (as well as for those in the science and engineering sectors). They are aimed at businesses who want to carry out original research and develop something new. Applications for these grants would need to prove that they have a market-worthy concept which is likely to succeed. Grants are also available for R&D through the EU. Specifically, the EU Framework Programme funds research in technology, among other areas. In some areas, technology business may also be able to apply for general business grants, such as the Regional Growth Fund. While not tech-specific, these grants are available to any business which will contribute to growth in depressed regions.

Tax-Breaks
Grants tend to help businesses get off the ground, but what happens when they are already there, but just in need of a little nurturing? Business tax-breaks are available of 225% for research and development projects, which should help technology businesses in particular. Those investing in companies can also get tax-breaks. The Enterprise Investment Scheme is aimed at small, high-risk companies (which many technology businesses are by their nature). It provides tax relief on shares purchased in these companies.

Training and Knowledge Development
As well as helping business with hard cash, the government tries to help businesses meet their training needs and share knowledge with each other, through a range of programmes. The Knowledge Transfer Partnership programme helps business recruit experts in particular areas which a business sees as strategically important to them, and helps them meet the cost. It is also helping to create a network of technology and innovation centres which act as hubs for a particular skill or area of knowledge. They will allow technology businesses and universities to collaborate on research projects and share their knowledge for mutual benefit. There are also a number of training grants available, aimed at helping businesses train their staff in new technologies.

This article was written by Workbooks, a leading supplier of CRM software.

How is the Government Supporting UK Technology Businesses is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging

A History of Guinness’ Advertising: Through the Decades

Mick Meaney — Fri, 02 Mar 2012 16:21:13 +0000

via Wikipedia

Guinness’ advertising campaigns are almost as iconic as the drink itself. For years they have brought consumers striking, clever and amusing adverts which are as memorable as your first taste of the Irish stout. Until the 1930’s Guinness relied on word of mouth to sell but after a slump in sales they decided to invest in advertising and have produced effective campaigns ever since. Here is a rundown of the best adverts we think Guinness has ever made and there are many to choose from. Benson’s poster campaign.

John Gilroy’s Poster Ads

credit: foshie

In the 30’s and 40’s Guinness started to worry about their sales figures and so enlisted advertising heavy weight Bensons to hit consumers and increase sales. What Bensons came up with was a poster campaign which could be considered propaganda of the drinks world. Slogans appeared such as Guinness for Strength, Guinness Makes You Strong and the most well known one of all, “Guinness is good for you.” The convincing slogans, alongside the work of artist of the moment John Gilbert were a recipe for success and Guinness saw their sales sky rocket.

“Toucans” TV Advert

In the early 1950’s Guinness chose the toucan as its mascot to advertise the Guinness brand and has become as well known as the brands other symbol, a harp. In 1955 the ambitious company decided to ‘bring a Guinness poster to life’ and produced a televison advert to run alongside their toucan posters. The ad ran in America and Canada as well as the UK and featured several toucans descending on an army mess and stealing all the soldiers’ beer. It is one of the most well remembered adverts of that generation.

“Surfer” TV advert

This has won ‘Best ad of all time’ categories regularly since it was first shown on UK TV in 1998 and was universally considered a beautiful piece of work by many critics. The ad was directed by Jonathan Glazer and launched by agency Abbott Mead Vickers under the name of Surfer. It features a group of eager surfers waiting on the beach for the perfect wave to come along. When it does they are taken by surprise as real (and now iconic) horses rise out from the water. The soundtrack ‘Phat Planet’ makes it particularly memorable and was created by UK band Leftfield.

“Tipping Point” TV advert

In the early 2000’s Guinness’ ad’s were becoming more and more sophisticated and in 2007 it launched an advert which was part of the most expensive advertising campaign the company had ever run. The advert features a huge dominoes game which brings the whole population of a small village together to play. Among the dominoes are odd and surprising objects which topple down including a suitcase, fridge and car until we reach a collection of books, shaped like a pint of Guinness. It was directed by Nicolai Fuglsig and the cast was made up of residents of the remote Iruya village in Argentina where the sequence was filmed.

“Body Parts” print adverts

As well as sophisticated big budget TV commericals Guinness has also favoured striking print adverts to win them fans. Most recently their ‘Body Parts’ poster ads which show heads and fingerprints morphing into pints of Guinness. The result is an effective, clever campaign which implies that a beer is as individual as a person and fits in perfectly with you and your requirements. It also jumps on the back of marketing Guinness as a product which is ‘alive,’ something the company have been doing for the last twenty years.

If this article has given you a thirst for Guinness then check out GoIreland’s catalogue of hotels in Ireland, and visit the place where the world’s favourite stout was invented.

A History of Guinness’ Advertising: Through the Decades is a post from: Internet Marketing News | Webmaster Forum | Make Money Online | Guest Blogging