地球日： 衝擊相當積累價值？
星期二， 2008年4月22日
由 石南花Clancy |
在星期一在高技術產業會議，我花費在會議鑽孔的大多數我的天，有毫無的地球日的提及。 驚奇？ 我是，但那天真矮小好極了我。 另外，我度過了天與VARs，并且積分器，很少行使行銷的公司可能他們的供營商夥伴。
當我今晚最後有我的電子郵件，當然有公報新鮮的洪水從綠色營銷類型。 我發誓不屈服，但確定地有報告的一些值得的材料。 在精神上的我 早先地球日崗位然而，我過濾掉相當greenwashing并且設法集中於似乎從某些綠色技術巨人最技術聚焦的努力。
- 名單從Cisco長期是幾頁 (是，我打印了它，那麼一個汙點反對我)，以各自的活動根據地理。 許多是非常好感覺良好值得的，例如工作天的Cisco自行車，實際上是天在地球日以後在4月23日。 但什麼真正地吸引我是公司的E小塊事件，是在它的第六年。 去年， Cisco從Cisco雇員和承包商收集了141.3噸各種各樣的家庭電子和Cisco品牌電子(很多後者。 我應該知道，當我今年技術上被分類為一。)， 53個站點應該參與。 計劃在世界範圍內的三其他更加異常的節目： 在德國，公司將帶來代表從地方可再造能源公司和雜種談論選擇的車公司到現有的技術和能量選擇。 在奧斯汀，設施將集中於鼓勵對地方資源的用途的有機從事園藝和其他能承受的實踐。 并且在班格洛， Cisco將設定車收穫介紹的放射測試和雨水。
- Xerox也支持一定數量的被賦予個性的努力. 你值得注意是來臨租約的持續的節目在索還的辛辛那提和remanufacture Xerox系統。 更多在重新生產和再用在一個不同的崗位。 同時， 這Xerox地球日活動完整的目錄.
- Web referral and personalization network StumbleUpon hopes to build its membership by promising to plant a tree for every click on this link. It also is running an auction until May 2 for a New York trip with New York Giants football legend Tiki Barber on the eBay Giving Works site at this link. The auction includes NBC television studio tours with Barber, lunch in the Rainbow Room and Tiki’s tickets for the Sunday New York Giants game, and the proceeds will benefit the National Forest Foundation.
- Yahoo is hoping to entice more visitors to Freecycle by randomly placing prizes such as a Smart Car, green cleaning services and eco-trips within the various Freecycle communities. (The groups are organized by local towns and neighborhoods.) It also has created a microsite dedicated to talking up Earth Day information.
- Videoconferencing pioneer Polycom is using the Earth Day event as the opportunity to launch a green services program called Going Green With Polycom. The program will actually be offered through Polycom’s VARs, resellers and other channel partners and will include specific ways of helping demonstrate to companies how video applications can specifically reduce their carbon emissions. The metrics include: Video Benchmark Readiness, Green Rollout Planning and Implementation, and Tracking and Measurement. (This one is on the edge because it’s very obviously self-serving, but I like the fact that Polycom is helping its channel partners spread the green gospel.) Plus, Polycom believes that about 54 percent of businesses are willing to use videoconferencing to get greener. Who can argue with that?
- Finally, here’s the Google green gossip. First off, like Yahoo!, they have a complete Earth Day site at this link to get people thinking and talking. It is using its mapping applications for various campaigns, including adding more cities to Google Transit, which helps you plan a trip in certain metropolitan using public transportation options. I’m sure Google will update its blog throughout the day, so check it out.
However you choose to honor Earth Day, or ignore, I hope you spend at least one moment reflecting about green tech isn’t just about being green, it’s about better business. At least that’s the way I look at it. So, in the face of tremendous economic uncertainty, I’m relieved that there’s this much energy being put into reducing our world’s energy emissions profile.
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