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Корпоративная передача причины `' и науки `'
Понедельник 10-ое августа 2008 Дэвид Miller | Те говорят что они благоволят к науке и разумности могут закончиться вверх по поддерживать противоположность. Наука и разумность сохраняют очень значительно усилие в общественном debate и таким образом worth эксплуатировать узаконенные имущественные праваами. Стратегической пользой науки будет наилучшим образом используемая часть armoury индустрии связей с общественностью. Деиствительно она поистине для того чтобы сказать что основывать PR и лоббируя индустрии были основаны на попытках извратить разумность и науку in the interests of узаконенные имущественные праваа. Очень самые предыдущие практикующий врачи PR such as племянник Эдвард Bernays Фрейд, были adept на этом. Польза Bernays психологии famously была положена к пользе в повышать курить сигареты среди женщин путем вводить их в моду факелы `свободы' и связывать их с равностью и высвобождением женщин. Bernays было amongst первое для того чтобы сделать профессию из он вызвал `сознательная' и толковейшая манипуляция' верования и поведения публики. Те `манипулирует этот unseen механизм' общества были, он написали, невидимого правительство `который будет поистине управляя сила нашей страны.' 1 Сегодня индустрия PR все еще основана на таком же общем соображении. Промотирование науки-я-ness `' неотлучные talisman. Оно имеет 2 кардинальных принципа. Первое - увиденное все больше и больше following neoliberal поворот последних 1970s - что где наука или правда заминируют корпоративные интересы, наука или правда необходимо изменить. Второй принцип должен замаскировать источник информации где полезно. Когда сообщение правоподобно быть disbelieved или обработанным с скептицизмом после того как я сказано открыто корпорацией или политиканом, словами быть положено в рот кто-то более правдоподобного и явно disinterested. Это будет известный метод третья лицо и водило к всему swathe научных работников принимая корпоративную деньг для того чтобы повысить корпоративную содружественную науку. Потому что наукой будет все еще такой ресурс, котор повелительно для мощных интересов попытаться и co-opt, заминируйте, передерните, повлияйте на или купите науку `'. Это теперь настолько widespread что вопрос открыто debated в научных журналах и будет малое но номер рассматривать изучений вопрос потенциального смещения введенного корпоративный фондировать.2 From the 50 year battle to protect the tobacco industry to today’s strategic use of science in climate change denial, and to muddy the waters as obesity and binge drinking become crisis issues, scientists have been recruited as a resource. For example they receive research grants, are paid as consultants or have their names added to academic journal articles ghost written by PR operatives. Some scientists are even kept on retainers by corporations or lobby groups and can be wheeled out to order. The third party technique fits nicely into the co-option strategy. Scientists whose research budgets are nicely swelled by corporate money can often be surprisingly willing recruits to speak on behalf of industry. A study of toxic industrial contaminants in farmed Salmon published in Science in 2004, was greeted with a chorus of condemnation in the press. Many of the voices were described as academic scientists. In fact almost all had financial links to the industry undisclosed in the press. The study itself was well grounded.3 Nonetheless the industry campaign to remove the stain of poisoned Salmon from the public mind was largely successful. In the US and UK the creation of ‘front groups’ is common. These are organisations usually including a science-like term in their title such as ‘foundation’ ‘institute’ or ‘research’. In the UK the food industry has been able to sabotage healthy eating initiatives since the 1970s by – among other things - funding the apparently independent British Nutrition Foundation which is able to place representatives on a myriad of government committees.4 The International Life Science Institute sounds a bit scientific. In fact it is a food industry lobby group funded by hundreds of the biggest food, pharma and chemical companies and was for years more or less directed by the Coca Cola company. It was able to infiltrate the WHO process on dietary sugars by covertly funding some of the scientists involved.5 In January 2006 the WHO decided that ILSI ‘can no longer take part in WHO activities setting microbiological or chemical standards for food and water’, as a result of complaints about its lobbying tactics.6 The PR industry is at the forefront of creating and managing front groups today. The Scientific Alliance turned out to be run from the offices of Foresight Communications a PR firm in central London and to be funded by Scottish quarry owner Robert Durward. The Social Issues Research Centre ‘fosters the image of an ultraconcerned public spirited group’ and of ‘a heavy-weight research body’.7 It is also run by a PR/marketing company from the same address. That company - MCM Research - used to announce on its website its approach to open and truthful communications: ‘Do your PR initiatives sometimes look too much like PR initiatives? MCM conducts social/psychological research on the positive aspects of your business… The results do not read like PR literature’.8 Of course the corporations can do little else than lie and attempt to co-opt science. They require to extract maximum surplus from both labour and natural resources to be part of the global market. Their problem is that these qualities of corporate operations are not very attractive to the overwhelming majority of the population of the globe. As a result corporations and their PR agents must try to undermine or co-opt science. The only defence is transparency, enhanced ethics standards and public funding of research. NOTES 1. Edward Bernays, Propaganda, 1928, New York: Horace Liverwright. 3. David Miller ‘Spinning Farmed Salmon (part 2 of 3)’, Spinwatch, 28 May 2008 http://www.spinwatch.org/content/view/4953/8/ 4. Geoffrey Cannon The Politics of Food Century Hutchinson, London, UK, 1987. John Yudkin, Pure, White and Deadly, Penguin, 1988. 5. Sarah Boseley ‘WHO “infiltrated by food industry”‘ The Guardian Thursday January 9, 2003 6. John Heilperin, ‘WHO to Rely Less on U.S. Research’, Associated Press, January 27, 2006. 7. Annabel Ferriman ‘An end to health scares?’ BMJ 1999;319:716- ( 11 September ) http://bmj.bmjjournals.com/cgi/content/full/319/7211/716 8. Ibid. A shorter version of this article was published in the New Scientist (subscription required) on 23 July 2008. Have Your Say: The corporate takeover of ‘reason’ and ‘science’ Please read our posting guidelines before posting. Alternatively you can discuss this report here. This entry was posted on Sunday, August 10th, 2008 at 9:46 pm and is filed under Contributions & Guests . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. |
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