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Obama’s Infomercial Hits Home奥巴马的商业信息访问主页 Thursday, October 30th, 2008 星期四, 08年一十月30日 By通过 Ruth Conniff露丝Conniff | Barack Obama’s 30-minute, prime-time infomercial played on the heartstrings of stressed-out Americans. |奥巴马的30分钟,黄金时间播放商业信息的心弦的强调出美国人。 It all worked together.这一切都共同努力。 The violin music, the soft focus stories, the greatest hits from some of his speeches: “We measure the strength of our economy not by the number of billionaires we have, or the profits of the Fortune 500, but by .小提琴音乐,柔焦的故事,最大的安打从他的一些讲话: “我们的实力衡量我们的经济不是由一些亿万富翁我们,或利润的财富五百强企业,而是通过。 . 。 . 。 whether the waitress who lives on tips can take a day off and look after a sick kid without losing her job.”是否女服务员谁生活窍门可以采取休息一天,并期待在生病的孩子不失去她的工作。 “ The moving biographies of families struggling to afford their mortgages, health care, and other basic costs took campaign hobby horse of using real people to illustrate political points to a new height.移动传记挣扎的家庭负担不起他们的抵押贷款,保健和其他基本费用了赛马运动的爱好使用真实的人来说明政治点,一个新的高度。 Forget Joe the Plumber.忘记乔的管道工。 How about the Stuarts, who worked hard until they retired, only to find they couldn’t afford Juanita’s arthritis medicine, so Larry had to go back to work?怎么斯图亚特,谁努力工作,直到他们退休了,才发现,他们不能胡的关节炎药物,所以拉里不得不回去工作? Seeing this elderly couple, her crippled hands, and his shyness over his sales job, made it clear that this was no put-on.看到这种老年夫妇,她的双手致残,他的羞怯,他的销售工作,明确地表示,这并没有提出问题。 Nor was Juliana Sanchez, a teacher who works and extra job and still has to buy a half-gallon of milk at a time to stretch her wages.也不是茱莉安娜桑切斯,老师谁的作品和额外的工作,还必须购买一个半加仑的牛奶在一段时间她的工资。 The well choreographed stories tugged at your emotions.在周密的故事调升在你的情绪。 Then it was back to the H&R Block segments of Obama sitting at a desk and outlining his policy proposals.然后是回H & R Block的部分奥巴马坐在书桌和说明他的政策建议。 Television is an all-emotion medium, and Obama put his populist points across better than Oprah Winfrey herself.电视是一个情感的媒介,奥巴马把他的民粹点,比奥普拉自己。 It was a tour de force.这是环法自行车生效。 Only in reviewing the transcript is it clear that some of the points aren’t fully fleshed out.只有在审查笔录是明确指出,一些观点并不完全充实。 Obama sounds commanding, and certainly has a lot of applause lines when he criticizes the insurance industry (describing how his own mother had to fight her insurers, as she was dying of cancer, on her death bed), but how exactly will he guarantee health insurance?奥巴马的声音指挥,当然有很多的掌声线时,他批评了保险业(如何描述自己的母亲曾打击她的保险公司,因为她是死于癌症,在她去世床) ,但究竟将如何保证他的健康保险? It doesn’t really matter, for the purposes of good TV You are swept right back into the biographical segment by the rising violins.它并不真正重要的目的,良好的电视您正在席卷右后卫的传记部分由小提琴上升。 Biden’s testimony about seeing Obama question Condoleeza Rice as a freshman Senator, and saying “Whoa, this guy is good,” was a little awkward.拜登的证词看到奥巴马赖斯问题作为一个新生参议员,并说: “哎呀,这家伙是好的, ”有点尴尬。 As was the rest of the brief segment on is brief tenure in Washington.正如其余的简短的会议上是短短的任期内在华盛顿举行。 But apart from that, Obama hit it out of the park.但是,除此之外,奥巴马击出公园。 It was fascinating to see how the campaign took the temperature of Americans and came up with this particular pitch.这是迷人的,看看运动了温度的美国人和想出了这个特殊球场。 Following hard on a segment on national security and an endorsement from a retired Brigadier General John Adams, was a picture of Obama hugging a young man as his voice intoned “I promise you this, I’ll always tell you where I stand.经过艰苦的一个部分对国家安全和认可的一名退休准将约翰亚当斯,是一个图片奥巴马拥抱一名年轻男子因为他的声音intoned “我答应你,我一定会告诉你,我的立场。 . 。 . 。 ” The father imagery was overwhelming, especially coming on the heels of a segment about his own devotion to his daughters. “父亲是压倒性的图像,尤其是今后的高跟鞋的部分他自己献身于他的女儿。 Finally, there was the live bit from Florida, the speech that clearly was happening now, since he referred to the last six days of the election, asking people to “knock on some doors.” Stand with me, he said, and “we’ll change this country and change the world.” Big grins and handshakes with Biden.最后,还有生活位来自佛罗里达州的讲话显然是现在这样,因为他提到,在过去6天的选举中,要求人们“敲门,某些门。 ”站在我的,他说, “我们闯关改变这个国家,改变世界。 “大笑着和握手与拜登。 Sweeping music, like something out of Little House on the Prairie, and we’re out.扫墓音乐,喜欢一些与众不同的小屋草原,我们已经完成。 The desire for empathy, the feelings of injustice, the emotional pull of good people who’ve been done wrong, all speak to a country that is feeling insecure.希望同情,感情的不公正,情绪良好的拉人谁一直在做错误的,都讲一个国家是不安全的感觉。 What Obama offers, more than anything, is a kind of steady, benign father figure who will guide us through rough times.奥巴马提供什么,多什么,是一种稳定的,良性的父亲一样的人物,谁将指导我们通过粗略倍。 The emphasis on family and values underscore this.把重点放在家庭和价值观强调这一点。 In this way he has completely stolen the thunder of the conservative, family values party, whose candidate appears sulky and flustered by turns.他这样做完全被盗雷声保守,家庭观念党的候选人似乎生气和慌乱满。 It’s pretty clear who the “steady hand on the tiller” really is.这是很清楚谁是“稳健的分蘖”确实是。 There are plenty of people who take umbrage at Obama’s Bill Cosby-like invocation of good parenting as a slap in the face of black people–the government can’t turn off the TV or read to your child–etc.有很多人采取炮轰谁在奥巴马的比尔寇斯比样援引良好教养的一记耳光的黑人,政府不能关掉电视或阅读到您的子女等。 And clearly, this is something that white people love to hear a black man say.显然,这是白色的人喜欢听黑人说。 Personally, I don’t have a problem with it, and don’t hear it as racially coded.就个人而言,我没有问题,并没有听到它作为种族编码。 But I don’t think I’m the target audience.但我并不认为我的目标受众。 Take this little tidbit from Chris Matthews who came on to spin the infomercial for Keith Olbermann as soon as Obama went off the air: “What do you want black people to do?” Matthews asked, referring to Obama’s model family life: read to their children, support their families, etc. etc. Matthews to voters: Vote for Obama, he’sa credit to his race.采取这个小tidbit从克里斯马修斯是谁在旋转的商业信息的基思Olbermann尽快奥巴马去了空中: “你想要什么黑色的人该怎么办呢? ”马修斯问,提到奥巴马的家庭生活模式:阅读孩子们,支持他们的家属,等等马修斯向选民:投票选举奥巴马,他是信贷了他的比赛。 It shows how far the country still has to go.这说明该国迄今仍去。 But Obama has the pulse of the country.但奥巴马的脉搏国。 He is not, as he says, perfect.他是不是象他说,完美。 H Have Your Say: Obama’s Infomercial Hits Home 你说:奥巴马的商业信息访问主页 Please read our请仔细阅读我们的 posting guidelines before posting张贴在发布前的指导方针 . 。 Alternatively或者 you can discuss this report here你可以讨论这份报告在这里 . 。 Related News 相关新闻
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