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Tuesday, November 18th, 2008

Over the years I’ve been running my site I’ve picked up a few tricks here and there to make the site cover its own costs. Here I’ll be sharing a few ideas that might help other web masters.

When it comes to displaying adverts on your site there’s a few things you need to know.

CPM = Cost Per Milli
Means Cost Per Thousand, an example would be; you receive $1.00 for every 1000 impressions of an advert you serve.

CPC = Cost Per Click
Means you get paid each time someone clicks on the advert.

CPA = Cost Per Action
Means you get paid each time a sale is made from one of your click throughs.

OK with that very simplified explanation, lets have a look at some of the best networks around:

Valueclick Media (CPM)
Valueclick is one of the largest and most effective online advertising solutions. It’s very easy to use and gives good payout rates.

Chitika (CPA / CPC)
Chitika is clever. It provides search targeted results to your visitors, for example if if they find your site via a search engine your Chitka block will display adverts related to their search.

Paypopup (CPM)
As the name suggests, Paypopup offers decent payouts in exchange for running pop ups and pop unders on your site. Straight forward and very easy to use.

Google Adsense (CPC)
Adsense is one of the highest paying contextual advertising solutions available to web masters. Although they are very common now and many sites display Adsense, they still deliver decent results. It displays adverts that match the content of your site which can be a bit hit and miss.

Clickbank (CPA)
Clickbank is the web’s leading retailer of digital products. One you create an account you search for products that match the content of your site (ideally) and place a “hoplink” on your site, each time a sale is made you get a percentage, the highest percentage I’ve seen on Clickbank is 75% which is just jaw droppping. The great thing about Clickbank is that you know exactly what is being advertised on your site, and they do pay.

Usually it’s best to use a combo of all three CPM, CPA and CPC.

I will be testing more netwroks and updating this page as I find out which ones deliver, there’s many ad networks to choose from but not all actually deliver on the promises they make.

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This entry was posted on Tuesday, November 18th, 2008 at 5:51 am and is filed under Contributions & Guests, Web Development News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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