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5月12日火曜日のTh 2009年

電子最先端協会のケビンBankstonは最近言った: 「Google知っているあなたの母よりあなたについての詳細を」。は 数年前に、それは信じ難く聞こえるかもしれない。

しかしGoogleの拡大の馬小屋でプロダクトを(最終決算で、私はダースつを使用していた)ますます使用している増加する人々の1才なら、彼が何かにないかどうか疑問に思うかもしれない。

プライバシーの支持者および政策担当者がなぜ一般にオンラインプライバシーについての警報を-鳴って、Googleを特に選抜しているか理解することは容易である。 Googleのサーチエンジンを使用すれば、Googleは広告サービスを使用するパートナーのウェブサイトのあなたの活動をと同様、捜したものを知っている。 クロムブラウザを使用すれば、あなたが住所棒か`Omniboxに」タイプしたあらゆるウェブサイトを知るかもしれない。

Googleの17の最も大きい秘密

それにあなたの電子メール(Gmail)、あなたの任命(Googleのカレンダー)およびあなたの最後の知られていた位置(Googleの緯度)すべてがあるかもしれない。 および呼んでいる誰をもの見ている知るかもしれない(YouTube)。 それはあなたの電話メッセージ(Googleの声)のコピーを有するかもしれない。

新しい写真に自動的に識別できるおよびあなたの友人を含める表面認識の技術それはPicasa網のアルバムのあなたの写真を握るかもしれない。 注釈したもの、そして読書を使ったどの位、そしてGoogleによって予約する、どんな本を読んだか知るかもしれない。

厳密には、当然、Googleはあなたについての何も知らない。 しかしそれはサーバーであなたについてのデータおよびあなたの活動の途方もない量を貯える内容からあなたが行う調査、あなたがおよびあなたがかちりと鳴らす広告訪問するウェブサイトに作成する。

Googleは、Bankstonを言う、「消費者がずっと」あっている彼らの頭脳のプリントアウトに最も近い事とのそれを信頼すると期待している。

Googleがいかに使用するか個人情報は3によって「基岩の主義」、言うピーターFleischerの会社の全体的なプライバシーの相談を導かれる。 「私達はそれを販売しない。 私達は許可なしではそれを集めない。 私達は使用しない許可なしで広告に役立つのにそれを」。 しかし「構成する何が個人情報」は一般に合意されなかった。

Googleはこのビジネスモデルに続く唯一の会社ではない。 「オンライン用具は実際に自由ではない。 私達は個人情報のmicropaymentsとのそれらの陸軍士官学校で米国の軍事学院および本のGooglingの保証の著者で」、グレッグContiを言う教授、支払う: どの位Googleはあなたについて知っているか。 But Google may have the biggest collection of data about individuals, the content they create and what they do online.

It is the breathtaking scope of data under Google’s control, generated by an expanding list of products and services, that has put the company at the center of the online privacy debate. According to Pam Dixon, executive director at the World Privacy Forum, “No company has ever had this much consumer data” - an assertion that Google disputes.

Opacity versus transparency
Critics say Google has been too vague in explaining how it uses the data it collects, how it shares information among its services and with its advertisers, how it protects that data, and how long it retains that data before deleting or “anonymising” it so that it can’t be tracked back to individual users.

“Because of Google’s opacity as to how it is using that data, and a lack of fundamental information rights [that] users have, [privacy] becomes a very thorny question,” says Dixon.

Google may know more about you than your mother does. Got a problem with that?
Privacy policy opacity isn’t limited to Google. It’s so prevalent, in fact, that the Federal Trade Commission warned the industry in February that online businesses will face increased regulation unless they produce privacy statements that explain in a “clear, concise, consumer-friendly and prominent” way what data the companies collect, how they use it and how users can opt out.

Google, however, contends that the concerns about opacity and the scope of data it collects are overblown. “I do push back on this notion that what we have is a greater privacy risk to users,” says Mike Yang of Google’s legal department. Google, he says, gives users plenty of transparency and control. “There’s this notion that an account has a lot more information than is visible to you, but that tends not to be the case. In most of the products, the information we have about you is visible to you within the service.”

In fact, though, the data Google stores about you falls into two buckets: user-generated content, which you control and which is associated with your account; and server log data, which is associated with one or more browser cookie IDs stored on your computer. Server log data is not visible to you and is not considered to be personally identifiable information.

These logs contain details of how you interact with Google’s various services. They include web page requests (the date, the time and what was requested), query history, IP address, one or more cookie IDs that uniquely identify your browser, and other metadata. Google declined to provide more detail on its server log architecture, other than to say that the company does not maintain a single, unified set of server logs for all of its services.

Google says it won’t provide visibility into search query logs and other server log data because that data is always associated with a physical computer’s browser or IP address, not the individual or his Google account name. Google contends that opening that data up would create more privacy issues than it would solve. “If we made that transparent, you would be able to see your wife’s searches. It’s always difficult to strike that right balance,” Yang says.

You do have more control than ever before. Google says it removes user-generated content within 14 days for many products, but that period can be longer (it’s 60 days for Gmail). For retention policies that fall “outside of reasonable user expectations or industry practice”, Google says it posts notices either in its privacy policy or in the individual products themselves.

You can control the ads that are served up, either by adding or removing interest categories stored in Google’s Ads Preferences Manager or by opting out of Google’s Doubleclick cookie, which links the data Google has stored about you to your browser in order to deliver targeted advertising. For more information, see ‘6 ways to protect your privacy on Google’.

Shuman Ghosemajumder, business product manager for trust and safety at Google, says users have nothing to worry about. All of Google’s applications run on separate servers and are not federated in any way. “They exist in individual repositories, except for our raw logs,” he says. But some information is shared in certain circumstances, and Google’s privacy policies are designed to leave the company plenty of wiggle room to innovate.

Yang points to Google Health as an example. If you are exchanging messages with your doctor, you might want those messages to appear in Gmail or have an appointment automatically appear in Google Calendar, he says.

Cont http://www.pcadvisor.co.uk/blogs/index.cfm?entryid=115595&blogid=4&pn=3

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This entry was posted on Tuesday, May 12th, 2009 at 9:31 am and is filed under Contributions & Guests . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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