Coincidently, in June 2008 Annie Lennox also made the Coca-Cola/child mortality link; “We can distribute Coca Cola all around the World but we can’t seem to get medication to save a child from something as simple as diarrhea and I think that that is wrong.”
Since the launch of the campaign and due to the power of a Facebook group, Simon was invited by Salvatore Gabola, Coca-Cola’s Global Head of Stakeholder Relations, to a meeting to discuss the idea further at Coca-Cola’s European HQ in Brussels. To date, the campaign’s Facebook group has reached over 3,670 members since its inception on 18 May 2008.
Simon explains; “Before the Facebook group I was getting nowhere at all. The group has changed everything and is the reason we’ve made such rapid progress …Continuing support for the idea is vital if we are to turn this idea into a reality and actually save some lives.”
Research and development of the campaign continues to evolve. The next objective is to get an international NGO to engage with the campaign. Meanwhile research is underway in East African into Coca-Cola’s distribution system and the feasibility of the idea is being investigated and reported in Simon’s blog.
To find out more information and to follow the story, visit www.SimonBerry.net. To support the campaign, please join the Facebook group! To get more involved and discuss ideas, you can sign up to the campaign’s Google Group “ColaLife”.