4 Myths About Search Engine Optimization

While search engine optimization (SEO) has been a hot topic for professionals in virtually every field for over a decade now, the reality is that there are a number of rampant misconceptions regarding the practice SEO.

Indeed, plenty of business owners still don’t know the first thing about implementing an SEO strategy. Given that fact, today we’re going to address some of the wilder thoughts about SEO and bust four SEO-related myths.

Check them out here:

SEO Produces Results Immediately

When done well, SEO best practices will help a business increase its digital presence and gain higher rankings on Google. However, this process takes time. Business owners who expect overnight results when they begin an SEO strategy are likely to be left disappointed with the initial returns. It may take months –– or even years –– for a business to truly reap benefits from focusing on SEO.

SEO Occurs in a Vacuum

Common logic would dictate that if a business owner decided to spend more on SEO and dedicated more resources toward it, they could naturally expect to see a bump in their rankings on search engines like Google and Bing. And while that may prove true in many instances, it’s important to realize that SEO doesn’t occur in a vacuum. Rather, a business’s rank on Google is dependent on its efforts and the efforts of its competitors. If your closest competition does a better job at optimizing its website, you simply
may not be able to overtake them.

Offsite SEO is the Same as Blackhat SEO

Blackhat SEO tactics are practices that disregard search engine guidelines and typically attempt to “game the system.” Offsite SEO, though, is not necessarily a blackhat technique. True, some businesses do pay for backlinks from disreputable sites and eventually run into trouble as a result.

However, garnering backlinks from good sites in an above-the-board manner can do wonders for your company’s visibility on Google. It can be tough to learn the ropes of SEO, so make sure to keep this bit of info in
mind for future use.

SEO Keywords Don’t Matter

Regardless of what some publications may say, keywords still matter a great deal to SEO. Whether a business is looking to promote point of sale systems for pharmacies or organic cleaning products, the specific words a company chooses to optimize will affect its rankings for specific search terms. It is possible to place too great of an emphasis on keywords, though.

Sacrificing readability for keyword placement –– as well as stuffing content with keywords –– are bad ideas. At the end of the day, SEO efforts should be tailored toward human audiences first and foremost.