The McDonalds Happy Meal Report Card該麥當勞快樂餐報告卡
[Seminole County, Florida, is a hotbed of opposition to teaching evolution] [ , Seminole郡,佛羅里達州,是一個溫床反對教學演變]
AD AGE 專案年齡 - “This is a good day for parents and children in Seminole County and anyone who believes that corporations should not prey on children in schools,” said Dr. Susan Linn, director of the Campaign for a Commercial-Free Childhood. -"這是一個好日子,為家長和兒童, S eminole縣的人認為,公司不應該將目標轉向兒童在學校博士說: "蘇珊林恩,總該運動的一個免費商業童年。 “We are pleased that McDonald’s is listening to parents all over the country who believe that report cards should not be commercialized.” "我們感到高興的是,麥當勞是聽取家長遍布全國的人認為,報告卡,不應該被商業化" 。
The fast-food giant had agreed to sponsor the report-card jackets for the county’s elementary schools to cover a printing fee of $1,600.快餐食品巨頭已同意贊助的報告卡,夾克,為全縣的小學到涵蓋印刷費用約1600人。 There are 27,000 children in the school district.有2.7萬兒童在學區。
On the jackets, McDonald’s offered a free happy meal to any student with all A’s and B’s, two or fewer absences, or good behavior in a given academic quarter.對外套,麥當勞提供的一個自由快樂餐,以任何學生與所有A的和B的,兩個或更少的事假,或良好的行為在某一學術季。 Susan Pagan, an area parent, notified the Campaign for a Commercial-Free Childhood, and an all-out public-relations battle ensued by early December.蘇珊異教的,一個地區的家長,通知該運動為無商業廣告的童年,並盡全力公關戰役隨後,由12月初完成。 According to the campaign, the school district received more than 2,000 calls of protest.據這項運動,學區共收到超過2000年的呼籲,表示抗議。 . 。 . 。
“It was McDonald’s decision to remove our trademarks from report-card jackets in Seminole County, Fla., because we believe the focus should be on the importance of a good education,” said Bill Whitman, a spokesman for McDonald’s USA. "這是麥當勞的決定,以消除我們的商標,從報告卡在外套, Seminole郡,佛羅里達州,因為我們認為重點應放在必須有一個良好的教育,說: "條例草案惠特曼的一名發言人在談到麥當勞的美國。 “McDonald’s, not the school district, will cover the cost to reprint the report-card jackets.” "麥當勞的,而不是學區,將涵蓋成本翻印報告卡外套" 。
CONSUMERIST - 消費主義- The school district that approved McDonald’s-sponsored report cards has a hot new partnership with Bus Radio, a friendly company that advertises to kids as they ride to school.學區批准麥當勞贊助的報告卡,有一個熱門的新的夥伴關係與巴士廣播電台,一個友好的公司作廣告,以孩子,因為他們乘坐上學。 The company serves a sonorous mix of inoffensive music, public service announcements (buckle up, kids!) and a few harmless advertisements (maybe McDonald’s?) to over 1 million children in 23 states.該公司提供服務,鏗鏘的混合無害音樂,公共服務公告(扣了,孩子們! )和幾個無傷大雅的廣告(也許麥當勞? ) ,以超過100萬的兒童在23個國家。 Bus Radio is based in Needham, Massachusetts, but lost its contract with the Needham school district after uppity parents objected to the crass commercialization of something as innocent as a bus ride.巴士廣播電台總部設在李約瑟,麻省,但失去其合同與李約瑟學區後uppity家長反對以拙劣的商業化的東西,因為無辜的,因為搭巴士。 Seminole School Board members said the benefits of the radio show seem to outweigh any drawbacks, but they will evaluate Bus Radio’s performance during the test run. , Seminole學校董事會成員表示,福利的電台節目似乎超過任何缺點,但他們會評估巴士電台的性能,在試運行。
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