|
|
Translate:
              The McDonalds Happy Meal Report Card
Monday, January 21st, 2008 
AD AGE - “This is a good day for parents and children in Seminole County and anyone who believes that corporations should not prey on children in schools,” said Dr. Susan Linn, director of the Campaign for a Commercial-Free Childhood. “We are pleased that McDonald’s is listening to parents all over the country who believe that report cards should not be commercialized.” The fast-food giant had agreed to sponsor the report-card jackets for the county’s elementary schools to cover a printing fee of $1,600. There are 27,000 children in the school district. On the jackets, McDonald’s offered a free happy meal to any student with all A’s and B’s, two or fewer absences, or good behavior in a given academic quarter. Susan Pagan, an area parent, notified the Campaign for a Commercial-Free Childhood, and an all-out public-relations battle ensued by early December. According to the campaign, the school district received more than 2,000 calls of protest. . . “It was McDonald’s decision to remove our trademarks from report-card jackets in Seminole County, Fla., because we believe the focus should be on the importance of a good education,” said Bill Whitman, a spokesman for McDonald’s USA. “McDonald’s, not the school district, will cover the cost to reprint the report-card jackets.” CONSUMERIST - The school district that approved McDonald’s-sponsored report cards has a hot new partnership with Bus Radio, a friendly company that advertises to kids as they ride to school. The company serves a sonorous mix of inoffensive music, public service announcements (buckle up, kids!) and a few harmless advertisements (maybe McDonald’s?) to over 1 million children in 23 states. Bus Radio is based in Needham, Massachusetts, but lost its contract with the Needham school district after uppity parents objected to the crass commercialization of something as innocent as a bus ride. Seminole School Board members said the benefits of the radio show seem to outweigh any drawbacks, but they will evaluate Bus Radio’s performance during the test run. Have Your Say: The McDonalds Happy Meal Report Card Please read our posting guidelines before posting. Alternatively you can discuss this report here. Related News
|
Tendency of the general rate of profit to fall Last post by jamiedb @ 05:19 AM Go to Forum
| Latest Topics
FEMA sources confirm coming martial law Last post by jamiedb @ 04:28 AM amero? Last post by Unregistered @ 03:59 AM Progressive Voter Guide to Drug Issues Last post by Nostalgia @ 01:59 AM Oil, soy, copper all go bust in Latin America Last post by Nostalgia @ 12:26 AM Just The Facts Please Last post by sprucejuice @ 11:00 PM Be careful what you vote for because you just might get it Last post by maasanova @ 09:55 PM March On Bank Of England Friday Last post by loki @ 09:02 PM 4,000 'dead people' found on voter rolls in Houston Last post by jamiedb @ 07:58 PM Berlusconi Says Leaders May Close World's Markets Last post by jamiedb @ 07:53 PM  Email This Page To A Friend Latest Headlines
More Breaking News  Archive |
TOP NEWS DISCUSSIONS |
LATEST NEWS DISCUSSIONS |
|
|
Spooks in the classroom Govt. Uses Contractors to Probe Iraq Contractors The establishment that destroyed America's first republic Seven Years After 9/11, Spies Finally Forced to Share |
Christy commented on: Buy Your Poison - Aspartame, Diet Soda, Splenda Who ingests toothpaste? I know I don’t. Continue Reading & Reply Mick Meaney commented on: Spooks in the classroom I’ve removed your misinformation spam links. Please keep things on topic. Cheers. Continue Reading & Reply mark smith commented on: The EU’s control structure, inside and outside Britain Its all connected to the bilderberg and new world order Continue Reading & Reply Mad Boffin commented on: Jon Snow: “Editors sold their souls” to MoD Would you put your valuables in your garden for someone to steel? So, do you suppose the... Continue Reading & Reply |
|
The views expressed in the RINF news wire and newsletter are the sole responsibility of the author (s) and do not necessarily reflect the views of the webmaster. RINF.COM: Breaking News & Alternative Media is Copyleft - Copy & Distribute Freely. News Forum |
Loading ...
